An ABC campaign for the Milan International Furniture Fair
Designer Daily
AUGUST 25, 2024
Last year, the Salone Internazionale del Mobile in Milan, a historic event in the design and furniture industry, celebrated its 61st edition. The Leftloft agency collaborated with artist Gio Pastori to create a vibrant collage campaign that transformed design into a unique language. A Playful Alphabet of Furniture The campaign featured 26 visuals, each representing a letter of the alphabet and a fundamental furniture type: “A” for “Armchair,” “B” for “
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