Elmwood reveals the brand story behind America's first over-the-counter contraceptive pill
Creative Boom
JULY 3, 2024
The global design consultancy shares how it created a visual identity for birth control medication, marking a landmark moment for women in American history. Despite some recent regression on women's rights in the United States, for the first time ever, American women can walk into any pharmacy and pick up a birth control pill without a prescription.
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