Land of Plenty's rebrand of Happy Endings makes everyone feel welcome
Creative Boom
FEBRUARY 25, 2024
The Aussie studio launches a colourful new visual identity for the ice cream brand, with a palette that changes with the seasons and leans into its LGBT+ values. Founded in 2014 by award-winning Australian pastry chef Terri Mercieca, Happy Endings is an ice cream brand defined by colourful chaos. In its own words, it offers consumers "superbly made, scientific beyond belief, high-quality ice cream and dessert [that will] hit you in the face harder than the glowing yellow lights of Blockbuster Vi
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