Why brand portals are the future of brand building
Creative Boom
JUNE 5, 2024
Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. In today's complex and often chaotic world, it's becoming more challenging than ever for companies to stand out from the crowd. Even huge household names struggle to maintain dominance in an era of shopping on TikTok, Temu and Instagram, where so-called 'dupes' and similarly nam
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