Design Army's 'wonderfully weird' campaign for Hong Kong Ballet's 45th anniversary
Creative Boom
JUNE 5, 2024
All credit: Design Army & Dean Alexander (director) The inventive, culturally rich campaign reimagines classical ballet with a playful twist. It features punk rockers, a spaceship, and tutu-wearing green aliens. And it's all inspired by a crazy mashup of Degas' ballerina portraits, the Renaissance era, punk, and hip hop. To mark the 45th anniversary of Hong Kong Ballet and the launch of its first-ever ballet academy, Design Army has unveiled a fun new campaign titled Tutu Academy, one that i
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