How Studio Herrström rebranded Elvis Presley for the 21st century
Creative Boom
NOVEMBER 12, 2023
How do you make a 20th-century icon relevant to a modern, young audience? Studio Herrström 's work for Sony Music is a model for designers to learn from. Anyone under the age of 46 wasn't even alive when rock and roll singer Elvis Presley died in 1977. And yet his legacy and iconic status continue to resonate today. Entire books could be written on why, but for our money, it comes down to one thing and one thing only: Elvis was the real deal.
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