Playful branding for new country club summons the spirit of Caddyshack
Creative Boom
OCTOBER 29, 2024
Crafting a visual identity for Picklewood, a first-of-its-kind pickleball club and restaurant, was a tricky proposition. Local agency People People explain how they went about it. In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide. A cross between tennis, badminton, and table tennis, it's played on a badminton doubles-sized court using paddles and a hollow plastic ball with holes – also known as a wiffle ball.
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