How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand
Creative Boom
NOVEMBER 4, 2024
As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. When you think of zoos, you probably think of somewhere to take the kids when they're off school. But behind the scenes, there's a lot more going on. Zoos increasingly see themselves as champions of the natural world, helping protect endangered species and educate the public about environmental destruction.
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