Kleenex unveils new identity by Turner Duckworth to mark 100th anniversary
Creative Boom
OCTOBER 21, 2024
Designed in collaboration with Kleenex's parent company, Kimberly-Clark, the refresh offers more than just a makeover—it unites the iconic tissue brand across global markets as it commemorates a century in business. Kleenex, the world-renowned facial tissue brand, marks its centenary with a new global identity crafted by Turner Duckworth. This redesign aims to bring consistency to the brand across all regions while infusing it with a distinct personality that highlights its role in life's "unexp
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