How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'
Creative Boom
OCTOBER 21, 2024
Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. Co-founder Abbas Mushtaq shares insights on their journey. Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters
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