Pentagram designs identity for Pienso, a tech firm seeking to democratise AI
Creative Boom
SEPTEMBER 24, 2024
Pienso is seeking to make AI more accessible for ordinary companies. Now a new visual identity crafted by Pentagram is helping them pursue this mission. Say the word AI to creatives, and for many of us, the impulse is to stick our fingers in our ears, go "lalalalala" and hope it all goes away. But whatever your views of artificial intelligence, the idea that this is just some short-lived fad we can safely ignore is becoming increasingly untenable.
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