Lucozade launches its biggest redesign in nearly 100 years
Creative Boom
APRIL 12, 2024
For the first time in its 97-year history, Lucozade has undergone a major redesign. We take a closer look at its transformation – one that follows a collaboration with Pearlfisher London. For decades, Lucozade might have been known as either a sports drink or an ideal hangover cure, but today, it has changed as we know it forever. It has revealed a new visual identity and packaging design that consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand, presu
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