Behind the scenes: the design thinking behind Coca-Cola's global holiday toolkit
Creative Boom
DECEMBER 10, 2023
We chat with Rapha Abreu, VP of design at The Coca-Cola Company and Kristie Malivindi, creative director at John Knowles Ritchie, to learn how they collaborated on a new holiday campaign identity for the world's most popular beverage. Coca-Cola has released a holiday campaign identity for 2023, built in collaboration with John Knowles Ritchie and the brand's own in-house design team.
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