Among Equals cooks up new identity for ready-to-eat meal brand Frive
Creative Boom
JULY 2, 2024
Frive – formerly known as Lions Prep – was originally targeted at gym goers, while its new brand looks to open the menu to a variety of people needing speedy, nutritious meals. Among Equals has collaborated with ready-to-eat meal brand Frive on its new identity as it moves to improve how we eat in the UK. When the meal delivery service launched in 2016, it was called Lions Prep and set its sights on challenging the ready-to-eat food delivery market.
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