Bala crafts a radical label for category-first grasshopper beer
Creative Boom
OCTOBER 14, 2024
GOSE required an identity as unique as its product, which Bala delivered through semi-abstract illustrations and an acidic colour palette that reflects the beer's salty flavour. Designing a product that consumers haven't seen before is challenging enough, but when the main ingredient is an insect, it becomes even more important to make the identity appealing and desirable.
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