Remove Digital Remove Entertainment Remove Marketing
article thumbnail

Campaign for comedy improv chain highlights how to harness FOMO in marketing

Creative Boom

But ultimately, it succeeds in reminding people that a night of live entertainment is a million times more enjoyable than staying at home and watching bad TV – especially if they see this commercial while doing exactly that. It also works because The Improv is already a well-established brand.

Marketing 417
article thumbnail

Digital Branding: 5 Key Steps for A Successful Online Presence

Just Creative

To be invincible in the digital world, a brand needs to be visible. With digitalization taking over, brand development has become significantly more important. They are constantly monitoring trends on social media, and one wrong move by a brand can destroy years of marketing efforts. Digital Branding vs. Traditional Branding.

Digital 297
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Rafael Medeiros on enduring the Hollywood strikes as a freelance graphic designer

Creative Boom

The importance of entertainment Rafael might not be a filmmaker, but working in LA, he couldn't fail to be affected by the strikes. Los Angeles depends so much on the entertainment industry," he explains. "In Big break He first broke into the entertainment creative marketing industry when he met someone who ran a key art agency.

Freelance 387
article thumbnail

Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. A leading voice on digital education in Germany, she founded Digital Education for All e.V.

Agency 472
article thumbnail

10 eCommerce Marketing Design Principles for the Digital Age

Inkbot Design

10 eCommerce Marketing Design Principles for the Digital Age. However, this growth has led to a big problem: many small businesses and startups struggle to compete in today's market. To make matters worse, many businesses are utterly oblivious to the digital marketing needs of their customers.

Marketing 143
article thumbnail

JKR overhauls RSPCA’s identity to align with its newly defined purpose

Creative Boom

Although the 200-year-old brand has a notable 96% awareness, JKR identified how it needed to evolve to tackle the new challenges, looking at every aspect of brand interaction, including physical, digital, and tonal elements. We often don't realise that we are unintentionally funding, fuelling or furthering suffering.

Animation 524
article thumbnail

How to Create Affiliate Marketing Content that Converts

Just Creative

Did you know that affiliate marketing accounts for 15% of revenue made from all digital marketing efforts? For affiliate marketers or those wondering how affiliate marketing works , this is huge news. Affiliate marketers can earn thousands of dollars by producing quality content. Drive Traffic to Your Site.

Marketing 261