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The Importance of Design in Business Success

Inkbot Design

Design in business is the most crucial thing because it's what people see first and shapes their perceptions and expectations. Most of us understand the importance of design in our lives. Beautiful objects and visual art constantly surround us. We've spent countless hours in museums, libraries, and art galleries.

Branding 124
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11 Modern Logo Design Trends: The Future of Visual Branding

Inkbot Design

As explored earlier, today’s design strategies favour minimalism because streamlined logos are more easily comprehended, recognised and recalled. With brand visibility depending intensely on audiences connecting quickly with a logo’s symbolic meaning, the sparse yet strategic design allows rapid cognitive connections.

Brand 98
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Discussing Remote Work with Grace Dawson, Director of Brand at Jones Knowles Ritchie

Shillington

I spend a lot of time in classrooms and with students talking about design, strategy and branding. During this time of remote work, we were very interested to pick her brain on how a global agency manages remote work as a team and how we can stay motivated while working from home. Anything else you wish to add?

Brand 75
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The making of a strategic designer

UX Collective

Presentation for NASA during the Parsons’ MS in Strategic Design and Management Studio 1 class. Before we start, we need to clarify what strategic design means. For most people, design has become synonymous with visual arts and aesthetics.