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The Importance of Design in Business Success

Inkbot Design

Design in business is the most crucial thing because it's what people see first and shapes their perceptions and expectations. Most of us understand the importance of design in our lives. Beautiful objects and visual art constantly surround us. We've spent countless hours in museums, libraries, and art galleries.

Brand 124
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11 Modern Logo Design Trends: The Future of Visual Branding

Inkbot Design

Responsible Design and Sustainability With eco-consciousness at an all-time high, branding today must also convey a commitment to responsible design and sustainability principles—logos for 2024 aim to feel ethically considered, not exploitative or culturally appropriative. Should long-standing brands update their legacy logo designs?

Brand 98
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Discussing Remote Work with Grace Dawson, Director of Brand at Jones Knowles Ritchie

Shillington

Sharing the experience of the Chinese team—how creativity and productivity has actually increased during this time, how patience, accountability and respect has been key—it really helped to hear. I spend a lot of time in classrooms and with students talking about design, strategy and branding. Realistically, this isn’t easy.

Brand 75
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The making of a strategic designer

UX Collective

Presentation for NASA during the Parsons’ MS in Strategic Design and Management Studio 1 class. Before we start, we need to clarify what strategic design means. For most people, design has become synonymous with visual arts and aesthetics. Build the design community you believe in.