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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries. Some of the key SKUs—including Home Chips, French Fries, and Smiles—are iconic products. The studio also led the redesign that was carried out back in 2013.

Portfolio 415
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Innovative packaging design unites Coop brand across four markets

Creative Boom

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. The project began in spring 2022 and is now coming to fruition as the first products featuring the new designs hit shelves in Sweden, Denmark, Norway and Finland.

Marketing 459
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Midday's work for Everiday helps launch the whole foods brand into America

Creative Boom

The rebranding by London studio Midday is part of Everiday 's ambitious move into the US and international markets, with a vision to revolutionise pantry shelves worldwide by offering premium products in the competitive space. The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift.

Brand 502
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UX Design Strategy: Blueprint for Digital Success

Inkbot Design

UX Design Strategy: Blueprint for Digital Success Today, we will dive deep into the exciting world of UX design strategy. That secret sauce that turns digital products and services from “meh” to “woah, this is awesome!” What exactly is UX design strategy, you ask?

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E45's inclusive new identity is inspired by the flexibility of skin cells

Creative Boom

That meant our design strategy for revitalising its brand had to strike a balance between capturing scientific expertise – summed up by pharmacists and people seeking help with specific skin conditions – and those who use E45 products more every day.

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Storytelling takes centre stage in National Ballet of Canada rebrand

Creative Boom

This is exactly the situation that The National Ballet of Canada was in when they partnered with award-winning Toronto-based, multidisciplinary studio Bruce Mau Design (BMD) to make over their esteemed brand. But its branding looked a little tired, having not been refreshed for almost two decades.

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7 Best Ecommerce Website Design Strategies to Skyrocket Sales

Inkbot Design

7 Best Ecommerce Website Design Strategies to Skyrocket Sales The internet is a busy marketplace that never sleeps. This means that your ecommerce website needs to be more than just a place where you put up products for sale. Visual Design That Converts Let’s talk about the visual aspect now. That’s unbelievable!