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Creating Memorable Product Packaging Through Graphic Design

Graphic Design Junction

Product packaging plays a great role in establishing a brand identity and making a lasting impression on customers who eagerly purchase products offline or online. Graphic design serves a pivotal function in this process. However, throughout time, its use evolved to encompass allure buyers and boost sales.

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Innovative packaging design unites Coop brand across four markets

Creative Boom

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. The project began in spring 2022 and is now coming to fruition as the first products featuring the new designs hit shelves in Sweden, Denmark, Norway and Finland.

Marketing 466
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6 Graphic Design Strategies to Implement in Real Estate Websites

Graphic Design Junction

Graphic design is a critical aspect that deserves the utmost attention, just like companies such as Cream City Homebuyers have successfully implemented. A memorable and consistent graphic design strategy is essential in the competitive real estate market, as finding ways to differentiate yourself is crucial.

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10 Top Graphic Design Trends for 2025

Graphic Design Junction

Examples of AI-Assisted Creativity in Action Generative Design in Architecture and Product Design AI-powered generative design tools like Autodesk’s Fusion 360 use machine learning to generate optimized design options based on specified parameters, such as materials, strength, and aesthetics.

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Midday's work for Everiday helps launch the whole foods brand into America

Creative Boom

The rebranding by London studio Midday is part of Everiday 's ambitious move into the US and international markets, with a vision to revolutionise pantry shelves worldwide by offering premium products in the competitive space. The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift.

Branding 505
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TiredCity unveils new identity with Hands Collective

Creative Boom

Hands Collective drew inspiration from local signage design, addressing a unique challenge: while tourists adore local products, they often mistake them for Chinese alternatives dominating many vendors' displays.

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E45's inclusive new identity is inspired by the flexibility of skin cells

Creative Boom

That meant our design strategy for revitalising its brand had to strike a balance between capturing scientific expertise – summed up by pharmacists and people seeking help with specific skin conditions – and those who use E45 products more every day.