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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets.

Portfolio 430
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10 Top Graphic Design Trends for 2025

Graphic Design Junction

These predictions will give you a glimpse into the exciting directions graphic design is heading in, providing valuable insight into the trends that are set to lead in the coming year. This can include using old-school fonts and neon color palettes in ad visuals for a nostalgic, tech-forward look.

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Building Brands: A Step-by-Step Guide to Visual Identity Design

Graphic Design Junction

Predictive analytics could help designers anticipate trends and tailor visual identity design strategies accordingly. Conceptualization and Ideation Once the research is complete, the next step in visual identity design is conceptualization and ideation. Check this: 50+ Best Free Fonts For Poster Design 7.

Brand 317
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Branding and Visual Identity of NexBridge by Emmanuel Machado

Abduzeedo

This design project, rooted in São Paulo, Brasil, encapsulates the essence of bridging complex technological gaps, allowing businesses to concentrate on their core competencies. The design strategy focuses on creating a visual language that resonates with the company's mission of driving innovation.

Brand 96
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The Evolution of the Iconic IBM Logo Design

Inkbot Design

1891 This design reflected the era well, with ornate fonts and design elements that were popular in the early 20th century. International Business Machines” was written in a serif font , all caps, against a black rectangle. The 1962 logo design established the concept that IBM logos have followed in the decades since.

Fonts 96
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Small Budgets, Tight Deadlines, Important Work

Eye on Design

“We had to rethink brand accessibility,” Henriquez explains of how the team reconfigured its Adobe system to sync (as closely as possible) with Google Fonts. “We We made it so that any volunteer—with or without experience— could pop an image onto a slide, change the copy, and then send it to print.”.

Client 134
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How To Define Your Brand Through Visual Design

Inkbot Design

Typography Fonts also express brand traits based on shapes and spacing. Serif fonts seem authoritative. Repetition of Design Elements Repeated visual motifs build brand recognition. Stick with one or two colours and lightweight fonts. Script fonts stay in vogue. Face-forward means designing the front first.

Brand 98