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UNI is the name of this design studio, and Eunice Su hopes to create a “sustainable” design. ” The designstrategy revolves around the four core values of the brand: unit, balance, aesthetics, and exploration. The logo design is based on the UNI unit.
It’s a fascinating look at graphicdesign, typography, and global visual culture, offering insights into how something as simple as a font can hold immense power over our aesthetic choices and brand perceptions. It’s a great branding case study in functional, enduring, and used focused urban communication design.
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