Pentagram's new identity for Stereolabs repositions it from camera brand to AI leader
Creative Boom
DECEMBER 16, 2023
Developed to align seamlessly with the brand's identity and the demo process, the symbol appears across the identity as a standalone element, in logotypes and diagrams, and as a hero 3D version, providing a unified and integrated experience. Typography and demos The Pentagram team designed a type system using Neubau's NB Akademie.
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