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B2B Marketing: Definition, Strategies & Examples

Inkbot Design

B2B Marketing: Definition, Strategies & Examples. B2B marketing requires a deep understanding of your target market, their needs and how your product or service can address them. In business-to-business (B2B) marketing, businesses market their products or services to other businesses. B2B vs B2C Marketing.

Marketing 116
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Three Publishers Get Real About Independent Publishing

Eye on Design

Much of the work we do as designers, publishers, and artists remain mystified to our peers and the community at large. As a designer and artist myself, and as someone who has been in and out of the realm of independent publishing, I wanted to lift the veil and ask practical questions to independent publishers about how they make it work.

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Crafting a Winning Content Calendar: The Definitive Guide

Inkbot Design

Crafting a Winning Content Calendar: The Definitive Guide If you want your business to thrive in today's digital landscape, having a solid content strategy is essential. It Enables Measurement How can you determine what’s working content-wise if you don’t even know what you published and when? A well-crafted content calendar.

Marketing 105
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Is problem definition the stepchild of UX design?

UX Collective

Introduction: the basic problem definition In Medium you find 58K stories for UX design, 10.5K for prototyping and 13 for problem definition, 51 for statement and 51 for framing¹. You might think because the problem definition is simple. This is not always the case. I try to describe.

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Rethinking Accessibility in Authoring Tool Products

UX Collective

Rethinking accessibility in authoring tool products I think most people agree that digital product inclusion is important. But, while more companies are shipping products that meet web accessibility guidelines , many of these products are not designed to support authors in creating accessible content.

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A product design process for the real world

UX Collective

The product design playbook I use to break down and execute on design projects. At the start of 2021, Dialpad’s core product was a business phone platform. By the end of the year, however, we acquired two companies and pledged to add email, chat, and social to our product. What’s your product design process?”

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Product Management Books: The Ultimate Collection

Canny

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. Here are the best product management books that we just can’t put down!