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B2B Marketing: Definition, Strategies & Examples

Inkbot Design

B2B Marketing: Definition, Strategies & Examples. B2B marketing can be a powerful tool for driving sales and growing a business. However, to be successful, it’s essential to understand the specific needs of your audience and tailor your marketing strategy accordingly. What is B2B Marketing?

Marketing 116
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Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

In 2022, social media increasingly sucks for sharing content and finding work. Have you noticed how different social media feels at the moment? It's perhaps not surprising Alex has seen a lack of involvement in his content because other creatives feel less involved in social media overall. Image licensed via Adobe Stock.

Media 544
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The 8 Types of Brands (Definitions & Examples)

Inkbot Design

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands. But what indeed makes a brand international?

Brand 98
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Top 8 Reasons Why Social Media Marketing has Become so Important to Small Businesses

Noupe

billion social media users around the globe. If you use social media effectively, it will help you upscale your business. All you need is some time and consistent efforts to build your small business’s social media presence. . Here are the top 7 reasons you should consider social media marketing for your small business?

Media 125
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Marketing Job Descriptions: What Do Marketers Do?

Canny

You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? One of the biggest problems with defining a marketing job description is that there’s so much to talk about.

Marketing 148
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Role of Social Media Marketing In Digital Transformation of Business

Noupe

Almost everything now takes place online due to technological advancements, so the importance of having a social media presence in a business cannot be understated. Marketing buzz phrases such as digital transformation, internet marketing, social media, etc. Role of Social Media in Business Digital Transformation.

Media 117
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Ethical Marketing Trends in 2024 and Beyond

Inkbot Design

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. But it comes from various aspects of marketing, privacy, and taking care of the environment!