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B2B Marketing: Definition, Strategies & Examples

Inkbot Design

B2B Marketing: Definition, Strategies & Examples. B2B marketing can be a powerful tool for driving sales and growing a business. However, to be successful, it’s essential to understand the specific needs of your audience and tailor your marketing strategy accordingly. What is B2B Marketing?

Marketing 116
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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Now, a rebrand led by Poke Marketing is recasting it in a new light. Whether you're religious or not, Liverpool Cathedral, also known as the Cathedral Church of Christ in Liverpool, is an architectural marvel that's definitely worth a visit. To mark its first 100 years in existence, the cathedral wanted to develop a new look and feel.

Marketing 490
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The 8 Types of Brands (Definitions & Examples)

Inkbot Design

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands. But what indeed makes a brand international?

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Lauren Ly's obsession with mini markets spills out into Japanese ukiyo-e style illustrations

Creative Boom

If you've ever read and enjoyed Convenience Store Woman by Japanese writer Sayaka Murata, then you'll know why London-based illustrator Lauren Ly shares a gentle curiosity for Asian mini markets. I'm obsessed with mini-markets," Lauren tells Creative Boom. Here, we learn more about why she nods to the 711s in her latest work.

Marketing 456
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Five of the best Barbie-inspired marketing campaigns

Creative Boom

Barbie the Movie, the mega-hit sensation of the year, has demonstrated the power of well-executed marketing campaigns by bringing the famous toy and her dreamy universe to life. So buckle up as we head to Barbie Land for five of the best Barbie-inspired marketing campaigns we've seen before its launch. It's plastic. It's fantastic.

Marketing 367
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Mastering Website Redesigning: The Definitive Guide

Inkbot Design

Mastering Website Redesigning: The Definitive Guide You're about to embark on a journey to transform your perspective on the powerful yet often misunderstood world of website redesigning. Understanding the Importance of Website Redesign A well-designed website is the cornerstone of your digital marketing strategy. Let's get started.

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10+ BEST Video Marketing Tools in 2022 – Everything You Need!

Just Creative

When it comes to video marketing, most of the time, a good video is determined by its content. That said, it never hurts to make use of the most relevant video marketing tools for brand promotion. . For those interested, we’ve gone ahead and compiled a list of the best video marketing tools to keep you well informed.

Marketing 191