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How to Apply Visual Communication Strategies to Design

Design Wizard

Here are some basic theories that help designers and visual communicators organize information and create eye-catching logos, brand images, and overall great designs. Color Theory. There are some rules that can be applied to any type of visual design, and infographics are no exception. Visual Hierarchy.

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Join WE AND THE COLOR’s Reddit Community To Enhance Your Design Journey

We And The Color

The WE AND THE COLOR subreddit, r/Design_WATC , was created to fill that void for designers, artists, and creative thinkers. This community offers a unique platform for those passionate about design—whether it be graphic design, architecture, photography, or visual art—to come together and share their knowledge, projects, and perspectives.

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What Is the Difference Between Tints, Shades, Hues, and Tones?

Creative Market

Throw hue and tone into the mix, too, and you’re left with four, distinct color terms that everyone uses, yet not everyone understands. The mix-up among tint, shade, hue, and tone is understandable since they’re all related to color theory and refer to similar concepts within design. Defining Tint vs. Shade, Hue, and Tone.

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How the Occult Shaped Branding’s Obsession With Color

Eye on Design

In 1928, The Saturday Evening Post , then the US’s most popular illustrated weekly, heralded “The New Age of Color.” Richly-tinted branding became all the rage as forecasters realized color spelled cash. . But the idea that color exerted influence was not “new,” although we could say there is something New Age about it.

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Choosing colors: Red for bad, green for good?

UX Collective

Abstract illustration using shade colors A brief start about color We consume red strawberries and wait for the white ones to mature. Colors give meaning to our context. Colors help us take better decisions. Red pigment Our conscience already developed awareness about colors. A rollback in (pre)-history Figure 2.

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Tips for Crafting a Unique Logo Design

Inkbot Design

Designing something encapsulating the entire company philosophy into a single graphic requires a deep understanding of visual arts and a business strategy, consumer behaviour patterns, etcetera, etcetera. Bring in a Guru-Level Pro Designer Making an original logo out of thin air isn't something even seasoned pros take lightly.