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Jaguar reveals its reimagined brand, marking a new era

Creative Boom

Now owned by Tata Motors, it plans to introduce three new electric vehicles in 2026, marking a pivotal moment for the British car manufacturer. There's even a fresh monogram that combines two 'J's, which the company describes as a "code for expression and a signifier of a completed work". But that's entirely its point.

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The Power of Colour in Branding and Marketing

Inkbot Design

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. Colour history builds familiarity and nostalgia.

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Ethical Marketing Trends in 2024 and Beyond

Inkbot Design

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. But it comes from various aspects of marketing, privacy, and taking care of the environment!

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How Postcard Marketing can help your Brand

Inkbot Design

How Postcard Marketing can help your Brand. Well, thanks to technological advancements over the past decade or so, we now have such options available as “postcard marketing.” What Is Postcard Marketing? In short, postcard marketing is sending direct mail advertising via postal service (i.e., snail mail).

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The Complete Guide to Strategic Marketing and Campaign Planning

Canny

At the core of every succesful brand is strategic marketing, brought about through extensive campaign planning and research. It’s for this reason that ‘how to write a marketing plan’ is one of the most common marketing-based questions online. The Marketing Brief Template. The Marketing Brief Template. Download now.

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Crafting a Memorable Brand Marketing Presentation That Creates Advocates

Inkbot Design

Crafting a Memorable Brand Marketing Presentation That Creates Advocates Once upon a time, businesses simply manufactured products and offered services. Marketing presentations offer a highly effective method. Part 3: Hone Your Brand Storytelling Skills Crafting an outstanding marketing presentation takes practice.

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Unlocking Possibilities: The Impact of QR Codes on Modern Marketing

Noupe

What do you know about a QR code, the little white and black square you see everywhere today? QR codes are digital barcodes that store tons of information. With almost 5 billion smartphone users in the world, you can only imagine how many times QR codes are scanned daily! Let’s explore how exactly they change modern marketing.

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