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Why clients often undervalue graphic design (and how to persuade them otherwise)

Creative Boom

Image licensed via Adobe Stock Many clients don't fully appreciate what graphic designers can offer them. At the extreme, some clients look down their noses at you and think of you as a menial 'scribble monkey' who knows how to use Photoshop but little else. Leading practitioners explain why and offer advice on the way forward.

Client 521
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their bold and fearless approach has earned them collaborations with clients across a variety of industries, from tech to hospitality. Studio DBD 13.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 482
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How to transform difficult clients into people you love working with

Creative Boom

Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.

Client 501
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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work."

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How live event illustration brings big opportunities for artists

Creative Boom

And, if you're good at it, there are clients out there who will pay handsomely for your live illustration talents. Many guests share how special it feels to have something created just for them, and clients value how the artwork adds a memorable and interactive element to their event. Often, it's incredibly rewarding," says Elise.

Artist 444
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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 447