Canny

JUNE 3, 2021

Product/Service Positioning. Content Marketing, blog posts, white papers, content upgrades, case studies etc. We expect our clients to be as open as they can be with us, without revealing any sensitive information they’re uncomfortable about sharing. Internal Documents. Brand Values. Brand Story. Tone of Voice.

Brand 148

Brand Branding Agency Client 148

Inkbot Design

MARCH 17, 2023

7 Ways to Build Your Brand Credibility through a Website The art of selling products and services online demands higher credibility, authority, and trustworthiness from businesses. A business needs to find a way to connect with its customers through storytelling, which compels them to love the brand for more than just its products.

Brand 128

Brand Branding Marketing Marketing 128

Inkbot Design

DECEMBER 9, 2023

These custom environmental illustrations showcase branded products, services or locations in an idealised setting. These illustrated narratives guide prospective customers through product benefits or service experiences in an easily digestible way. These illustrated demonstrations make abstract product claims feel more tangible.

Marketing 98

Marketing Marketing Illustration Illustrator 98

Inkbot Design

APRIL 26, 2022

You can start by asking yourself questions: Whom am I targeting with my product? While the term “content marketing” may conjure up thoughts of blog posts and white papers, content marketing includes various tactics, including videos, infographics, podcasts, case studies, and even social media. What do they want?

Programming 132

Programming Marketing Marketing Production 132

SpyreStudios

DECEMBER 16, 2021

And like any other project, there will be some barriers you will need to overcome to help your clients reach their goals. So, to help you give your client a B2B website that is effective and fully functional, here are five challenges in designing B2B websites you may want to avoid (and how to overcome them): 1. Amateur Looking Website.

Client 90

Client Color Schemes Web Design Web Design 90

Inkbot Design

MARCH 4, 2022

They’re often used as wedding invitations, holiday greetings from businesses and organisations, political campaign reminders, and yes, even advertisements intended to attract new clients. Remember: If you plan on creating multiple cards, keep in mind that larger formats mean higher production costs. Whatever works best for you.

Marketing 98

Marketing Marketing Brand Branding 98

Inkbot Design

APRIL 20, 2022

From creating engaging websites and ebooks to designing eye-catching graphics, print or digital products, graphic design has become one of the most valuable skills in business today. Or maybe you want to tell them about the benefits of your product or service. How to Start Your Own Online Graphic Design Business. Pick a Domain Name.

Graphic Design 111

Graphic Design Graphic Portfolio Media 111

Canny

SEPTEMBER 28, 2021

Great, now you know that all of your stationery should be printed on recycled paper, or perhaps you don’t even have stationery printed. If you believe everyone should have next-day delivery on their product orders, then make sure you shout about it on your website. People usually don’t buy straight away. This is the awareness stage.

Marketing 193

Marketing Marketing Infographics Branding 193

Canny

NOVEMBER 2, 2022

In the typical manufacturing model, manufacturers sell their product to wholesalers and retailers, who then sell those products to customers through physical or online stores. This means the manufacturer makes the product and then it is up to the wholesaler or retailer to get this product in front of consumers.

Manufacturing 164

Manufacturing Marketing Marketing Brand 164

Canny

AUGUST 26, 2021

Who do you want to buy your product or service? It involves a business selling their products or services to another business. Some examples of these types of businesses include manufacturing companies who sell parts to make cars and warehouses which sell products in bulk to supermarkets. The Marketing Brief Template.

Marketing 145

Marketing Marketing Media Production 145

Inkbot Design

NOVEMBER 13, 2023

Free Up Internal Resources Your marketing and product teams likely have a full plate handling daily tasks and strategy. White Papers & Ebooks These long-form materials position your company as an industry leader while generating leads. Boost Your SEO Professional writers are masters at optimising content for search engines.

Marketing 98

Marketing Marketing Media Portfolio 98

Moo

JULY 11, 2023

Whether it be case studies and white papers or product catalogs and flyers , effective collateral can make or break the sales funnel. This includes printed marketing material such as brochures and flyers and digital collateral like a blog post, website or white paper.

Marketing 52

Marketing Marketing Print Brand 52

Inkbot Design

AUGUST 5, 2022

How to Create a Product Marketing Strategy to Grow your Brand. It is pivotal in driving more leads to maximise your revenues while becoming a profitable product company. The product owners fail to focus on the practical market segmentation mechanism, which compromises the expected results, and users fail to learn about the product.

Marketing 59

Marketing Marketing Production Brand 59

Inkbot Design

APRIL 21, 2022

Attract them with your content and social media marketing to drive them to your website, where you can convert people to leads or clients. If those things matter to you, an added advantage of digital marketing materials is that they save a lot of paper and other physical materials. 3 – Product and service pages.

Marketing 105

Marketing Marketing Digital Media 105

Inkbot Design

DECEMBER 15, 2022

They are responsible for logo design , website design, and advertisements representing and promoting a product. But in this digital world, it's no longer enough for companies to create great products—they need to communicate effectively with their customers and connect emotionally with them. Communicate the right messages.

Brand 72

Brand Branding Production Advertising 72

Inkbot Design

OCTOBER 15, 2023

These action plans are designed to promote products or services and achieve marketing objectives. Product Placement Placing products or brands within entertainment content like TV shows, films, songs, and games. promoting products within brick-and-mortar retail stores.

Advertising 105

Advertising Advertising Marketing Marketing 105

Canny

JUNE 14, 2022

We work with clients across the globe to provide branding, website development, content marketing, and video services. You are designing your product for your end user, not for you. Always keep the needs of your target audience in mind as these are the people buying your products and keeping you in business. Differentiation.

Brand 148

Brand Branding Internet and Software Development Marketing 148

Inkbot Design

APRIL 22, 2022

This is especially true for fashion brands , whose styles change more frequently than other products. For example, a brand can focus on delivering high-quality products to a niche group of consumers while continuously adapting its strategy to expand to new demographics or target new countries.

Brand 105

Brand Branding Production Marketing 105

Moo

MARCH 29, 2023

For instance, Lauren tells us why she would go to an event as part of a go to market campaign: “When launching a new product, the goal is to build awareness and demonstrate the solution to a problem or an improvement to a pre-existing product. If you have a smaller booth – don’t overcrowd your space with too many products.

Marketing 52

Marketing Marketing Exhibition Production 52

Noupe

FEBRUARY 25, 2020

B2C companies sell products and services directly to the public for personal use, often via an online platform. Customers can access the basic product/service for free but must pay for additional (premium) features and functionality. Cons: Small issues can disrupt an entire product/service delivery cycle. Freemium model.

Marketing 114

Marketing Marketing Internet and Software Development Media 114

Design Week

JANUARY 29, 2020

As book production expanded, so did the AIGA’s outlook. ” And while there might not be one rule to good book design — Strelecki calls it a “process” between designers and clients — the jurors bring together a wealth of experience. Why this year?” The book has an air of spontaneity.

Book Design 101

Book Design Publishing Publishing Arts and Crafts 101

Inkbot Design

APRIL 20, 2023

It's also an excellent platform for building brand awareness, promoting products and services, and fostering customer loyalty through engagement. LinkedIn is also an excellent platform for promoting white papers, case studies, and other content that demonstrates your expertise and adds value to your target audience. With over 2.96

Media 145

Media Brand Branding Marketing 145

Inkbot Design

JANUARY 18, 2023

Users could learn about a brand, service, or product in a more rewarding way than just reading text, which elevated the overall web browsing experience. Interactive content allows businesses to gather consumer feedback in several different forms, from quick service ratings to leaving product reviews and monitoring page events.

Infographics 72

Infographics Marketing Marketing Media 72

Inkbot Design

SEPTEMBER 23, 2022

The more leads you have, the more consultation calls and clients you will get, and your agency will grow faster. But most of them, such as ebooks, white papers, and checklists, have been overused. The more connections you have, the better your reach and the more potential clients you will reach with every post.

Agency 52

Agency Client Networking Consulting 52

Inkbot Design

APRIL 11, 2024

Possibly, you’ve added or changed products and services over time but never adjusted the branding accordingly. White papers, expert guides, videos, and podcast episodes are all sure-fire ways to turn heads. Why Does My Business Need a Rebrand? There are many reasons why your current brand might have gone stale.

Brand 96

Brand Branding Agency Marketing 96

Inkbot Design

SEPTEMBER 20, 2023

Effective lead-generation strategies enable companies to identify and attract potential clients, ultimately boosting sales and revenue. This allows them to actively engage with qualified leads, nurturing relationships and converting them into loyal clients.

Marketing 97

Marketing Marketing Media Client 97

Purple Rose Graphics

FEBRUARY 15, 2021

They include things like: Brochures – usually a printed and often folded document that helps introduce your business to a prospective client. White Papers (Sell Sheets) – provides information on a specific product or service. These show how past clients have had success in working with you.

Marketing 40

Marketing Marketing Client Print 40

Shillington

DECEMBER 2, 2020

Once the design system was completed; images were placed in; the typeface was chosen ( Mars , by Production Type ) and text was set, I approached DigitalPress to discuss the most effective process to assemble and print the book. We selected a soft white paper to add a warmer, nostalgic feel to the interior pages.

Print 52

Print Art Arts and Crafts Client 52

Inkbot Design

OCTOBER 26, 2023

Optimising send times, detecting spam, generating personalised product recommendations, inbox delivery, and filtering- AI already has many use cases in this field. Such a scenario makes it quite challenging for brands to call audiences' attention upon themselves, let alone win them over with their products or services.

Brand 98

Brand Branding Production Templates 98

Canny

AUGUST 5, 2021

How will you maximise productivity in the marketing department? It’s important that everyone in your team is on the same page, as this enables your department to maximise their productivity and essentially, makes work more enjoyable. Know Your Product / Service. How do they speak to clients in their blog?

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

APRIL 19, 2023

How To Create Engaging B2B Content Creating engaging B2B content is critical for businesses to attract new clients and maintain existing relationships. Alternatively, consider making in-depth white papers or research reports if your audience is interested in thought leadership and industry trends.

Infographics 49

Infographics Marketing Marketing Project Management 49

Inkbot Design

DECEMBER 2, 2022

These emails can promote your products or services and include links back to your website or landing pages. These could be based on specific actions from leads, such as subscribing to a newsletter or downloading a white paper. One way to generate leads with automated marketing is through email campaigns.

Marketing 59

Marketing Marketing Media Advertising 59

Noupe

SEPTEMBER 15, 2022

Typical business blog content covers topics that interest your clients and provides answers to commonly asked questions. Guides provide your readers with a detailed description of a product-related topic. Offer White Papers. White papers and guides are often discussed interchangeably. Provide Guides.

Education 114

Education Infographics Media Marketing 114

Inkbot Design

SEPTEMBER 27, 2022

Business to Business (B2B) marketing is companies' advertising and sales approach when selling products to other businesses. In comparison, Business to Consumer (B2C) marketing focuses on selling products directly to consumers. B2B marketing focuses on reaching those companies that are likely to buy your product or service.

Marketing 143

Marketing Marketing Internet and Software Development Media 143

Inkbot Design

OCTOBER 24, 2022

Your digital marketing plan should include a solid content creation component that includes: Blogs Articles Press Releases White papers Infographics Video Ebooks Social Media Posts Email. Ask your clients for feedback, and see how they respond. The Internet Has Changed the Way We Buy Products. Content Creation.

Marketing 138

Marketing Marketing Digital Advertising 138

Colossal

JANUARY 13, 2023

Since graduating from university in 2021, Arthur has focused on projects that emulate the visual drama of theatrical presentations, setting the stage for products in boutique windows and brand collaborations in addition to museum exhibitions.

Sculpture 82

Sculpture Architecture Artist Art 82

Noupe

DECEMBER 29, 2020

Your plan should include the following types of content: Thought leadership posts Blog posts with tips for overcoming industry challenges Social media posts highlighting a recent conference or company meeting White papers Videos, such as product demos or explainer videos. Email newsletter content Recorded webinars.

Marketing 113

Marketing Marketing Education Production 113