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Showcasing illustration work: how to create your best portfolio

Creative Boom

How do you create a successful illustration portfolio? Most importantly, consider who will look at your portfolio and – crucially – how long they're likely to spend on it. So how you put your portfolio together should recognise that essential fact. Also, ensure you've added all the details a portfolio needs to contain.

Portfolio 543
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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 482
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their portfolio spans collaborations with tech giants like Google and Apple, as well as smaller creative projects. Some of these make a lot of effort to publicise their work; some tend to hide their light under a bushel.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 447
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50+ Amazing Digital Art and Illustrations by Professional Illustrator Artists

Graphic Design Junction

Zbig’s illustrations have found a place in various publications, bringing stories to life through meticulous detail and emotive character portrayals. As a committed illustrator, he continues to expand his portfolio, reaching audiences who seek unique and heartfelt visual experiences.

Digital 289
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How Loughborough's graphic design BA is shaping the industry's leaders

Creative Boom

Luke Pearson (class of 2010) Luke Pearson is an illustrator with an impressive client roster that includes The New Yorker, The New York Times, Penguin, and Disney Television Animation. Her 14-year journey through the industry has seen her shape exceptional brand experiences for clients, including Mars, Unilever and HSBC.

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7 Ways Freelancers Can Separate Themselves From Their Competition And Win Clients

Just Creative

If there’s one single way to set yourself apart from others, it’s a portfolio. Your website is the perfect place to display them for prospective clients. For brand strategists, a website is the perfect way to claim ownership of strategies you have developed to increase brand awareness for your clients.

Freelance 240