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12 Graphic Design Portfolio Essentials (Top Tips for Landing Clients)

Just Creative

No truer is this mantra than when you want to impress potential clients with your portfolio. That means incorporating the latest design trends so potential clients take notice and pick you over your competitors. It showcases your capabilities and convinces clients-to-be, creative directors, or hiring managers you are the real deal.

Portfolio 353
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Reality serves as a bridge to the surreal for illustrator Wenjing Yang

Creative Boom

After studying at the School of Visual Arts in New York, Wenjing went on to complete an MA at the Maryland Institute College of Art and is now racking up an impressive client list while also embarking on self-initiated work, exhibitions and collaborative projects that explore themes unlikely to crop up in commercial projects.

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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

It describes itself as a "Brave Agency for Brave Clients", which supports the likes of Google, Stella and Philadelphia. GUT is a full-service independent ad agency headquartered in Florida and with offices in the US, Brazil, Argentina, Mexico and Europe.

Agency 501
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Studio zur Strassen gives fantasy football brand Kickbase a leg up

Creative Boom

Clients include Accenture, Arrival, Chelsea FC, Dickies, Kickbase, Napapijri, Nike, Nivea and Onefootball. Answering the needs of a new era of football fans, Studio zur Strassen, together with designer Mark O'Neill, was presented with an opportunity to rethink how football should look and behave.

Branding 538
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10 Best Branding, Identity & Logo Design Courses on Domestika

Just Creative

Logo Design: From Concept to Presentation by Sagi Haviv. Personal Brand Creation Based on Your Patterns by Ana Blooms. Logo Design: From Concept to Presentation by Sagi Haviv. The course also elaborates on how to understand clients and sketch logo ideas by hand. Creation of an Original Logo from Scratch by Tatabi Studio.

Branding 357
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Illustrator Danii Pollehn on how feeling lost led to her successful freelance career

Creative Boom

Her incredible work has already caught the attention of such illustrious clients as Adobe, Lavazza and UPS, to name a few. Obviously, that isn't what I do when working on client projects, but when working on something for myself, I love to let loose, explore all the options, and go with a gut feeling.

Freelance 536
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Sound and vision: the 3D animation of Reggie Perry, Jr

Creative Boom

Even his showreel is original – using a variety of creative skills, he presents his portfolio like a voice-activated virtual reality journey through his finest projects. Brush strokes, halftone patterns, fabric,s and thumbprints are part of the expression. Created for Adrien's City 2 Save project.

Animation 474