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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? Illustration and pattern designer Jacqueline Colley went down this route when she first went freelance. "My My first freelance clients were my old full-time employers," she explains.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work."

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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

It's since grown into a full studio working from concept to shoot and completion, representing a stable of seven animation directors and boasting a client list ranging from Burberry to Hot Chip, Drumsheds, and Fontaines DC to Deliveroo, Lidl, and the BBC.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their bold and fearless approach has earned them collaborations with clients across a variety of industries, from tech to hospitality. Studio DBD 13.

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12 Graphic Design Portfolio Essentials (Top Tips for Landing Clients)

Just Creative

No truer is this mantra than when you want to impress potential clients with your portfolio. That means incorporating the latest design trends so potential clients take notice and pick you over your competitors. It showcases your capabilities and convinces clients-to-be, creative directors, or hiring managers you are the real deal.

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How live event illustration brings big opportunities for artists

Creative Boom

And, if you're good at it, there are clients out there who will pay handsomely for your live illustration talents. It's not just about drawing in a representational sense but actively listening, spotting patterns, capturing emotional sentiments and using visual metaphors to convey often complex ideas," says Esther. For Bvlgari.

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40+ Premium Business Card Templates That Will Impress Your Clients

Graphic Design Junction

As technology accelerates, premium business card templates will continue to be the first tangible connection you share with potential clients or partners, combining cutting-edge design with a personalized touch. For creative professionals, templates with unique patterns, color schemes, and unusual layouts can be a game-changer.

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