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How to differentiate yourself as a creative in a saturated market

Creative Boom

With a sluggish economy, shrinking client budgets, increased competition, and the looming competition from AI, getting enough commissions to pay the bills can be a real challenge, even for those who've been working for decades. In today's creative industry, standing out is more crucial than ever. That might sound counterintuitive.

Marketing 458
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Common problems creatives are facing this autumn, and how to solve them

Creative Boom

Market saturation and fierce competition This autumn, one of the biggest concerns among creatives is the increasingly saturated market and the resulting intense competition for jobs and clients. Graphic designer and illustrator Emma Rodriguez expresses this frustration: "The job market in the creative industry is so competitive.

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Rafael Medeiros on enduring the Hollywood strikes as a freelance graphic designer

Creative Boom

Rafael has now been self-employed for just shy of four years, and his goal is to stay independent and continue to grow his practice. Having built much of his career designing creative marketing for movies and TV series, from digital and social media campaigns to one-sheets and OOH, this has posed a big problem. "As

Freelance 465
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16 frequently asked questions answered to help you become a graphic designer

Creative Boom

In practice, a graphic designer typically works with various media, including both print and digital, to create designs that meet the needs of their clients or employers. Although some professional graphic designers are self-starters, most will have taken some sort of course. The challenge is finding a client who'll pay you.

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What's the reality of freelancing, and is it right for me?

Creative Boom

If you're good at what you do, eventually, multiple clients will start beating down your door, and you won't be able to take all of it on. When you start out as a freelancer, you'll probably need to specialise in a certain area because clients are unwilling to take on untested properties. And many people are happy to do that.)

Freelance 476
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8 of the best new courses on business development for creatives

Creative Boom

There are many opportunities to grow your practice, earn more money, and find a new level of fulfilment, whether growing your freelance client base, launching a side project, founding your own agency, or selling your own products. Here, she shares the secrets that helped her regain her sense of self and purpose.

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Six recommended courses to help you refine your creative skills this September

Creative Boom

That presents a great opportunity for artists, designers, photographers, writers, and digital dreamers to embark on a journey of self-improvement and skill refinement. From graphic design to photography, creative writing to 3D animation, and UX design to digital marketing, these courses offer a gateway to a new career starting this September.