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What Clients Want: How studios are adapting to new client demands

Creative Boom

Image licensed via Adobe Stock The relationship between agencies and clients is evolving rapidly. Our recent survey of creative leaders suggests that the relationship between creative studios and their clients is undergoing a profound transformation. Gone are the days when a striking visual identity alone could satisfy client demands.

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Creatives are saying social media is over… so what next?

Creative Boom

Image licensed via Adobe Stock In the week that Meta launches Threads , we ask: can new platforms bring social media back to life? Right now, many of you are saying that's how social media feels. But will these platforms breathe new life into social media? I feel jaded by social media," he says. "On We're not convinced.

Media 539
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How to differentiate yourself as a creative in a saturated market

Creative Boom

With a sluggish economy, shrinking client budgets, increased competition, and the looming competition from AI, getting enough commissions to pay the bills can be a real challenge, even for those who've been working for decades. For more on this, read our article The introvert's guide to creating video content: how to thrive on social media.

Marketing 394
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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

If you're freelance, you need to sell yourself to clients. But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" Start simple There's so much to consider when it comes to marketing you often won't know where to begin. Do high-end clients care about your Instagram?

Marketing 462
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How to promote and build your creative business without using social media

Creative Boom

Image licensed via Adobe Stock We examine why creatives are leaving social media, why it's increasingly useless for self-promotion, and some IRL alternatives to get your business up and running again. Digital burnout Recently, we took a deep dive into the question Is social media for self-promotion over? Here are a few suggestions.

Media 440
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How to Create a Social Media Marketing Strategy

Inkbot Design

How to Create a Social Media Marketing Strategy. A Social Media Marketing Strategy combines several marketing disciplines, including social media, email, search engine optimisation (SEO), website design, and content marketing. Social media is a relationship business. What's happened?

Media 138
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Social Media Marketing Materials: Crafting Content that Connects

Inkbot Design

Social Media Marketing Materials: Crafting Content that Connects Social media has transformed marketing. However, effective social media marketing requires creating suitable materials to capture attention and drive accurate results. After all, social media provides the most visually-driven interfaces.

Media 96