article thumbnail

Is AI really coming for your illustration career? An industry expert weighs in

Creative Boom

Are clients choosing AI over human illustrators? Many illustrators worry clients will use generative AI rather than hiring human artists. There are clients out there who, with little or no budget, will cobble together images using AI and be satisfied with the results. Are those the kinds of clients you want to work for?

article thumbnail

Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

Since its inception, Toronto's Vanderbrand has carved a niche for itself through smart, considered work that largely centres on places and spaces with a range of clients across high-end real estate, hospitality, and cultural projects. Research and strategy are seen as essential components of the creative process, not just preliminary steps.

Client 487
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. So many great clients have come to me through weak ties," she says. Or they might be anything in between.

Client 534
article thumbnail

Simply brings Danish design to the Asian milk powder market

Creative Boom

But it is becoming increasingly popular in Asian markets, not just as a drink but also to enhance certain dairy products, like cheese and cream, or as an ingredient in baked goods. Also, our client had the idea that the properties of milk would be a stronger selling point than the generic 'Milk powder' designation."

Marketing 222
article thumbnail

Cherish to flourish: how to build a lasting relationship with your clients

Creative Boom

Image licensed via Adobe Stock We celebrate International Client Day by sharing some tried-and-tested tips for growing and nurturing your relationships with clients. Happy International Client Day! International Client Day was started in 2010 by Russian and Lithuanian businesspeople and has since spread around the world.

Client 474
article thumbnail

How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

For us, it's all about being genuine and really getting to know what our clients want to express," he continues. "We The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. PEKOK by Alphabet "We value our clients' input.

Brand 436
article thumbnail

How to transform difficult clients into people you love working with

Creative Boom

Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.

Client 501