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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

Gobi is the largest cashmere garment manufacturer in Mongolia. We needed to understand the people, climate and topography, as well as the process that goes into manufacturing cashmere." This creates a higher-quality, noticeably softer product. They visited the factory to learn about the manufacturing process.

Brand 386
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The Ultimate Guide to Manufacturer Branding, Marketing, and Website Design

Canny

When it comes to manufacturer branding, there’s sometimes not a lot to get excited about. These are the sort of strategies that manufacturing businesses need to get on board with – or quite simply, they’re going to be left behind. the wholesaler or retailer) and allows manufacturers to get closer to their customer base.

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Is AI really coming for your illustration career? An industry expert weighs in

Creative Boom

Are clients choosing AI over human illustrators? Many illustrators worry clients will use generative AI rather than hiring human artists. There are clients out there who, with little or no budget, will cobble together images using AI and be satisfied with the results. Are those the kinds of clients you want to work for?

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New Genre designs identity, platform and website for new design standards tool

Creative Boom

New Genre was recommended to Follio by one of its previous clients, and the design team immediately understood why architects, designers, and engineers needed a tool to bring all of their design standards into one digital collaborative space. One could argue there's a subtle 'F' monogram in logomark as well."

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Fitzroy of London exudes accessible luxury with new brand by SUN

Creative Boom

Studio Up North (SUN) has rebranded accessible bathroom designer and manufacturer Fitzroy of London, giving it an identity that reflects the craft and quality of its products while unifying its portfolio under one name. It conveys the emotional appeal of the products to win a lasting place in customers' minds.

Brand 327
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'Nothing replicates the rustic, magical energy of stop-motion,' says animator Alistair Nicholls

Creative Boom

True, it might be quicker and cleaner to use 3D tools, or maybe AI, but neither can really match the captivating heart and endeavour that goes into even the shortest production by Alistair Nicholls and others like him. His client work also includes directing a campaign for Amnesty International.

Animation 387
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How To Improve Your Photography Brand to Get More Clients

Just Creative

And there are many reasons why many of them are losing a steady client base. Mobile phone manufacturers today keep advancing camera technology, making it more accessible for the general public to experiment with imaging techniques. Attract new clients. A stable brand usually gets the most clients.

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