Inkbot Design

SEPTEMBER 24, 2023

Attract a steady stream of clients through marketing and referrals. Conduct surveys to understand potential clients' pain points and preferences. By combining research, client feedback, and specialisation, you can position your web design biz for success and attract the right clients. Narrow down your focus.

Web Design 98

Web Design Web Design Internet and Software Development Client 98

Inkbot Design

MAY 11, 2024

Below are some reasons why an effective content marketing strategy should come first: It Demonstrates Your Expertise Amid so many competing designs out there, potential clients have unlimited choices. It's what allows you to move beyond transactional relationships toward cultivating an ardent fanbase of loyal clients and advocates.

Marketing 98

Marketing Marketing Internet and Software Development Media 98

Inkbot Design

OCTOBER 7, 2022

There are several ways to get backlinks to your site, and local SEO experts know which ones work best for their clients. They help to: Build awareness for your business Increase traffic and interest Gain new customers and clients Promote new products and services Increase your social media reach. What You Need To Know About Local SEO.

Marketing 145

Marketing Marketing Media Client 145

Inkbot Design

DECEMBER 17, 2023

Locate influencers and industry figures – Request reviews of your product or jointly create content like videos or webinars. Get Visual with Infographics Infographics efficiently communicate critical data in easy-to-digest graphical formats. Offer unique data/insights in return.

Branding 98

Branding Brand Media Production 98

Inkbot Design

FEBRUARY 18, 2024

For example, a blog post could be repurposed into: Infographic Video Series of social media posts Podcast Episode Presentation slides Email newsletter And more This allows you to reach different audience segments across platforms, drastically increasing your content's reach and ROI.

Marketing 98

Marketing Marketing Infographics Media 98

Inkbot Design

APRIL 20, 2023

One way to achieve this is by incorporating visuals such as images, videos, and infographics into your social media posts. Infographics are a powerful way to present complex data and statistics in a visually appealing and easy-to-understand format. Videos, on the other hand, offer a more immersive and interactive experience.

Media 145

Media Branding Brand Marketing 145

Inkbot Design

MAY 22, 2024

Client reviews also contain valuable information. For example, if infographics generate higher CTR than blogs, consider using more image-based media. They’re more likely to go to the company’s email marketing software website, ask for a free trial, sign up for its email list, or register for its email marketing webinar.

Internet and Software Development 98

Internet and Software Development Marketing Marketing Media 98

Canny

SEPTEMBER 28, 2021

It leaves no stone unturned and gives you a clear picture of who you’re trying to engage with your content, whether that’s a blog post, video, infographic, or anything else which you’re spending valuable time on. Use More Infographics. To make information more digestible, you should create infographics alongside written posts.

Marketing 193

Marketing Marketing Infographics Brand 193

Inkbot Design

APRIL 19, 2023

3 – Determine content types and formats: A content strategy helps you choose which material—blog articles, videos, or infographics—will best reach your audience and achieve your goals. For instance, a B2B software business may utilise webinars and whitepapers to educate its audience on the platform and its benefits.

Infographics 49

Infographics Marketing Marketing Project Management 49

Inkbot Design

SEPTEMBER 14, 2023

Buy on Amazon Host Educational Webinars Webinars allow real-time interaction with your audience while demonstrating thought leadership. Promote your webinars and share recordings online. Design Visually Compelling Infographics Infographics quickly communicate complex information.

Marketing 98

Marketing Marketing Media Education 98

Inkbot Design

AUGUST 12, 2024

Infographics Visualise data and enhance shareability. Webinars Educate your audience and generate leads. Interviews – Long talks are held with essential clients or stakeholders. With such profound findings from research work, I can change how I do business and even the words I use when addressing clients’ wants directly.

Marketing 52

Marketing Marketing Branding Brand 52

Inkbot Design

NOVEMBER 21, 2022

Top 10 Infographic Marketing Trends. “With infographic marketing, less is always more.” With all the innovative marketing trends hailing, infographic marketing keeps popping up regarding digital and content marketing. Immerse into Infographic Marketing – Experience Innovation. Source: Visme.

Infographics 124

Infographics Marketing Marketing Brand 124

Inkbot Design

FEBRUARY 22, 2023

When potential clients see you and your team in your marketing material, they can imagine working with you, get an insight into how you work and understand what kind of experience they can expect. Webinars: Use professional photos to introduce yourself at webinars so your audience can connect with you visually.

Photography 85

Photography Branding Brand Media 85

Inkbot Design

AUGUST 15, 2023

Some prefer reading long-form articles, while others like snackable videos or visuals like infographics. Infographics Infographics are a trendy format for conveying data-heavy content from blog posts in a visual manner. Webinars Webinars are live or pre-recorded video presentations delivered online.

Infographics 134

Infographics Arts and Crafts Brand Branding 134

Inkbot Design

JANUARY 18, 2023

Infographics , for example, are a great way to divulge information in a fun, memorable, and visually-appealing way. This can be achieved with various materials, including quizzes, webinars, infographics, podcasts, animations, etc. Many blog and social media posts lack quality and sometimes even relevance to their detriment.

Infographics 72

Infographics Marketing Marketing Media 72

Inkbot Design

APRIL 21, 2022

Attract them with your content and social media marketing to drive them to your website, where you can convert people to leads or clients. Even if you create other pieces of content like videos, webinars , and emails, you still need a lot of descriptions or texts on your websites to help search engines understand the context of your website.

Marketing 105

Marketing Marketing Digital Media 105

Inkbot Design

JUNE 11, 2024

For example, an HR software company could nurture interested leads with email courses on powerful hiring practices or webinars diving into their innovative tech. Usually, blogs, videos, webinars/virtual events, ebooks, infographics, tools/calculators, case studies and optimised website pages work best.

Marketing 98

Marketing Marketing Education Production 98

Inkbot Design

MAY 10, 2022

Whether it’s a physical event, a webinar , or a video conference call, the date and time your event takes place is critical information to ensure that people know when to plan accordingly. This is your opportunity to show off your brand and business to your clients and prospects. Then, make sure there are hotels nearby.

Branding 115

Branding Brand Theme Marketing 115

Graphic Mama

JUNE 24, 2022

It’s brilliant because it lets you do pretty much everything which is vector-related – from designing original logos, templates, and infographics to creating book covers or cartoons. It is used by professional designers, agencies, and their clients. Adobe Illustrator is a brilliant program for designers to use.

Adobe 81

Adobe Illustration Illustrator Vectors 81

Inkbot Design

JANUARY 24, 2024

Quickly create landing pages , opt-in forms, sales pages, webinars and alerts to generate leads. Salesforce The well-known CRM leader offers robust features for enterprise-level client management, lead scoring and sales pipeline analysis. Landing pages are entryways to guide visitors to specific calls to action.

Marketing 97

Marketing Marketing Programming Templates 97

Inkbot Design

JANUARY 23, 2024

Here are some suggestions for mapping buyer needs: Conduct client interviews – Speak directly to existing customers about their purchasing experience. Unless you map their mental journey, you won’t be able to lead them effectively towards a positive outcome. Generally, TOFU has high traffic but low conversion rates.

Marketing 98

Marketing Marketing Digital Education 98

Inkbot Design

MARCH 18, 2024

4 – Host a Free Webinar Believe it or not, fostering a real-time interaction with your target audience is the best small business marketing strategy that can do wonders. Hosting a free webinar is the type of event that can give you meaningful interaction with your prospects and establish a credible authority.

Marketing 97

Marketing Marketing Advertising Advertising 97

Inkbot Design

JULY 28, 2023

It could be in-depth articles, comprehensive guides, research papers, or interactive infographics. Diversifying your content strategy with various formats, such as informative blog posts, engaging infographics, insightful videos, and authoritative research papers, can significantly amplify your link-building efforts.

Arts and Crafts 145

Arts and Crafts Infographics Media Self-employed 145

Inkbot Design

SEPTEMBER 22, 2023

Examples: Infographics – Make complex info easier to understand. Infographics – Visually attractive graphics presenting facts or figures. Source: IDEO U Use of visuals and multimedia Visuals and multimedia are vital in telling a story in marketing. They can draw in the audience and deliver messages in ways words can't.

Marketing 98

Marketing Marketing Arts and Crafts Branding 98

Design Beep

NOVEMBER 24, 2023

The evolving market dynamics demand innovative strategies to attract potential clients and convert them into valuable leads. Engaging content, such as high-quality images, virtual tours, and client testimonials, can captivate potential leads and drive them toward the sales funnel. Let’s learn how!

Client 52

Client Marketing Marketing Education 52

Inkbot Design

FEBRUARY 13, 2024

✔️ Products and Services Tabs – Showcase every offering available to customers and clients. Infographics – Display critical data visually for easy consumption. Events – Promote conferences, webinars, and networking opportunities. Each format serves a specific purpose.

Networking 98

Networking Marketing Marketing Education 98

Inkbot Design

NOVEMBER 9, 2023

Infographics, photos, videos, and illustrations vary in format. Podcasts, webinars, and presentations to expand your reach. Ideally, you want to take an omnichannel content marketing approach across formats like: Long-form articles and blog content to go deep on topics. Shorter micro-content like social media posts to pique interest.

Media 98

Media Publishing Publishing Patterns 98

Inkbot Design

APRIL 21, 2023

Videos, blog posts, and podcasts are great ways to showcase your expertise and engage with prospective clients. 3 – Infographics Infographics are visually appealing and easy to understand, making them an excellent choice for presenting complex information or data.

Marketing 94

Marketing Marketing Digital Media 94

Inkbot Design

OCTOBER 20, 2023

Interest Stage: Engaging and educating prospects by offering valuable content such as blog posts , webinars , or videos to build their interest in the product or service. Offer lead magnets : Provide free resources such as ebooks , guides , or webinars that require prospects to share their contact information.

Marketing 98

Marketing Marketing Education Advertising 98

Inkbot Design

JUNE 1, 2022

Similar to the concept of workshops and seminars, you can host webinars with digital marketing. Within the ongoing webinar , you can promote how your business relates to the contents of the session and why people should choose your business over others. Use an appealing theme for your website with valuable infographics and animations.

Marketing 98

Marketing Marketing Digital Media 98

Inkbot Design

SEPTEMBER 19, 2023

2 – Demonstrates Industry Expertise Regularly posting relevant articles, videos, or infographics positions you as an expert. Regularly producing valuable content can also open doors to speaking engagements, webinars, or industry-specific events.

Marketing 93

Marketing Marketing Brand Branding 93

Inkbot Design

AUGUST 13, 2023

For many businesses and organisations, their website is the primary way potential customers, clients, and stakeholders interact with and learn about them. Lively videos, podcasts, and webinars that entertain as they inform are also enormously popular content formats today. Share your content far and wide to maximise its impact.

Marketing 145

Marketing Marketing Advertising Advertising 145

Canny

NOVEMBER 4, 2021

It is essentially a digital portfolio to show new clients what you’re capable of. Gives social proof as new clients can see the level of work you’re capable of achieving. Acts as case studies instead of writing paragraphs of text explaining how you benefit clients. At Canny, our showreel sits proudly on our homepage.

Production 148

Production Internet and Software Development Marketing Marketing 148

Inkbot Design

AUGUST 29, 2024

It allows companies to establish a strong identity, connect with audiences, increase sales and inform potential clients in the best way. Service Walkthroughs Service walkthroughs provide prospective clients with a step-by-step guide on how to use a particular service. Infographic videos combine visuals with data to present information.

Marketing 98

Marketing Marketing Production Brand 98

Inkbot Design

JANUARY 5, 2024

Repurpose top-performing content into multiple formats: Blog post => Video summary Webinar => Infographic Ebook => Blog post series This allows you to maximise value from high-quality content. Consistency builds familiarity and trust. Buy on Amazon Repurposing to Expand Reach Create once, and distribute everywhere.

Marketing 98

Marketing Marketing Programming Education 98

Inkbot Design

JANUARY 14, 2024

Consider free community-building offerings like forums, Facebook groups, webinars, expert Q&As and contests that encourage participation while establishing your expertise. Contracts ― Have written contracts for sponsors, advertisers, affiliates, contributors, clients and any paid arrangements to protect interests on both sides.

Internet and Software Development 98

Internet and Software Development Media Self-employed Marketing 98

Inkbot Design

MAY 8, 2024

Transform a blog into a video, infographic, podcast episode or whatever medium goes best with it. Just ensure you remain busy to create momentum and engage returning visitors. Oh, and here’s another hot tip. Repurpose, repurpose, repurpose! In so doing, incrementally increase your content output without additional labour.

Publishing 98

Publishing Publishing Marketing Marketing 98