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Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. So many great clients have come to me through weak ties," she says. Or they might be anything in between.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their bold and fearless approach has earned them collaborations with clients across a variety of industries, from tech to hospitality. Studio DBD 13.

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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Get real Some clients will be perfectly happy using AI-generated images on their websites, book covers, or annual reports. If quick and cheap are their priorities, then these are not the clients you should be looking for. Seek out clients who value quality illustration and can recognise an AI-generated image when they see one.

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The creative's guide to making networking meaningful

Creative Boom

Image licensed via Adobe Stock If networking isn't working for you, it's time to change things up. We all know part of the answer is to get out there more and network. Even if you enjoy meeting new people and chatting about your creative work, networking can often feel inauthentic and superficial.

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How to promote and build your creative business without using social media

Creative Boom

I first joined Twitter in 2008, when I was working on a web design magazine, and the web development community had fully embraced it as their network of choice. Plus, with the launch of Mastadon, Blue Sky, Threads, et al, there are simply too many networks to keep up with these days. Not just psychologically, but career-wise too.

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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

We've had more than a decade of chasing 'likes' and trying to keep up with the changing social networks. Instagram is still a good visual resource or portfolio for clients, but it's the PR push that has been the most effective.". Consider other social networks where engagement still rocks. It all helps. "I

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Leading designers reveal the biggest trends in packaging design of 2022 so far

Creative Boom

It's committed to recognising excellence in the discipline and connecting people from across the world through its annual awards, gala ceremony, international conferences, digital events, books and social platforms. So, many of our clients are deciding that if they have to wait, they may as well go bespoke.". Custom-made bottles.