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Three common mistakes designers make when creating websites for clients

Creative Boom

We spoke with Matt Konarzewski of Vision Marketing to outline three of the biggest howlers. A well-designed site can help clients grow, attract more visitors and even turn them into happy customers. Get the design wrong, though, and it can spell real trouble for your clients. A website is the beating heart of any business.

Client 540
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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

If you're freelance, you need to sell yourself to clients. But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" Start simple There's so much to consider when it comes to marketing you often won't know where to begin. Do high-end clients care about your Instagram?

Marketing 489
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12 Graphic Design Portfolio Essentials (Top Tips for Landing Clients)

Just Creative

No truer is this mantra than when you want to impress potential clients with your portfolio. That means incorporating the latest design trends so potential clients take notice and pick you over your competitors. It showcases your capabilities and convinces clients-to-be, creative directors, or hiring managers you are the real deal.

Portfolio 353
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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

Since its inception, Toronto's Vanderbrand has carved a niche for itself through smart, considered work that largely centres on places and spaces with a range of clients across high-end real estate, hospitality, and cultural projects. Research and strategy are seen as essential components of the creative process, not just preliminary steps.

Client 481
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New Genre designs identity, platform and website for new design standards tool

Creative Boom

Follio was created to fill a gap in the market for architecture and interior design tools. The intent behind Follio was to fill a gap in the market for architects and interior designers who had no guideline tools for their standards, specifications, and documentation. Its no-nonsense identity allows the platform itself to shine.

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Designer Suvani Dave on the joy of storytelling and how to navigate the creative jobs market

Creative Boom

Los Angeles-based designer Suvani Dave is a recent Savannah College of Art and Design graduate who has already landed work with top clients, including Harvest, Call Of Duty, and Nike. To hear how she navigated an education impacted by the pandemic only to swiftly land a top creative job at I nstrument , we sat down with Suvani to learn more.

Marketing 499
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7 Ways Freelancers Can Separate Themselves From Their Competition And Win Clients

Just Creative

Your website is the perfect place to display them for prospective clients. For brand strategists, a website is the perfect way to claim ownership of strategies you have developed to increase brand awareness for your clients. First things first, here: Are you doing free consultations for your prospective clients?

Freelance 240