How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'
Creative Boom
OCTOBER 21, 2024
That quote, 'Design is thinking made visual', "perfectly sums up how we approach every project," says Abbas Mushtaq, Alphabet's co-founder and creative director. For us, it's all about being genuine and really getting to know what our clients want to express," he continues. "We PEKOK by Alphabet "We value our clients' input.
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