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Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. So many great clients have come to me through weak ties," she says. Or they might be anything in between.

Client 534
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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

Tüpokompanii works across pretty much all things letter-based: designing and publishing retail fonts, logomark design, typeface modifications and language extension, research and consultation, Opentype feature programming, and offering custom type design services to clients such as the second-largest in Estonia, Tartu.

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How to transform difficult clients into people you love working with

Creative Boom

Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.

Client 501
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their bold and fearless approach has earned them collaborations with clients across a variety of industries, from tech to hospitality. Studio DBD 13.

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Six Cinquième designs an evolving identity for The National Black Canadians Summit

Creative Boom

Montreal hosted the summit for the first time in 2025, so it was important that both the consultancy behind the identity and the collaborating artist be local. Trust was key to the relationship between consultancy and client, so Six Cinquième really wanted to ensure that every visual element was intentional and inclusive.

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Creative minds unite: All Flows Festival returns to Milton Keynes with star-studded lineup

Creative Boom

After co-founding design consultancy Atlas and a stint as a Pentagram partner, during which she created identities for clients including Vitra, Tate and Phaidon, Stavro now runs her own practice with a focus on "designing a better world." We can't wait to hear what she has to say about all that.

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How to differentiate yourself as a creative in a saturated market

Creative Boom

With a sluggish economy, shrinking client budgets, increased competition, and the looming competition from AI, getting enough commissions to pay the bills can be a real challenge, even for those who've been working for decades. In today's creative industry, standing out is more crucial than ever. That might sound counterintuitive.

Marketing 458