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Cherish to flourish: how to build a lasting relationship with your clients

Creative Boom

Image licensed via Adobe Stock We celebrate International Client Day by sharing some tried-and-tested tips for growing and nurturing your relationships with clients. Happy International Client Day! International Client Day was started in 2010 by Russian and Lithuanian businesspeople and has since spread around the world.

Client 467
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Company Policy founder Adam Katz on breaking down barriers with clients

Creative Boom

With a rich background that includes pivotal roles at Google's Creative Lab and MediaMonks, Adam has distilled his experiences into a distinctive approach to reshaping client relationships and brand narratives. A commitment to dismantling traditional client-agency dynamics is at the core of Company Policy's ethos.

Client 451
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Is AI really coming for your illustration career? An industry expert weighs in

Creative Boom

Are clients choosing AI over human illustrators? Many illustrators worry clients will use generative AI rather than hiring human artists. There are clients out there who, with little or no budget, will cobble together images using AI and be satisfied with the results. Are those the kinds of clients you want to work for?

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Illustrator Joseph Carrington on confronting what challenges you and the benefits of representation

Creative Boom

He's been freelance ever since, and in that time, he's landed work for a host of big-name clients, including the likes of Google, The Telegraph, and more recently The New York Times. Part of what makes Joseph's work so appealing to clients is his clear line work and crisp design choices. But he's also stayed true to his roots.

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Now More Than Ever: Why Communication is Essential For Your Business

Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing

In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter. And you need to be using it.

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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

Since its inception, Toronto's Vanderbrand has carved a niche for itself through smart, considered work that largely centres on places and spaces with a range of clients across high-end real estate, hospitality, and cultural projects.

Client 481
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Why creative freelancers should never work for free

Creative Boom

Image licensed via Adobe Stock When clients ask you to graft for nothing in return for "exposure", be very wary. Exposure' doesn't pay the bills We'll start with the most common carrot clients will dangle in front of you: "There's no pay, but you'll get a lot of exposure for your work, which will help your career." Think about it.

Freelance 518
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Rethinking Creative Workflows: Increasing Efficiency in the Design Process

Discover how to improve workflow efficiency in five key areas, including: Onboarding new clients and kicking off new projects. External stakeholder and client reviews. Internal reviews and collaboration. Chronological tracking and file management. Automating and optimizing the creative workflow.

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What in the World is a Force Majeure?

Speaker: Michele Berdinis

Can my clients cancel signed contracts? This session will answer business law questions that people are asking most during the pandemic. If my business can’t pay its bills, can my creditors come after my personal assets? Do I have to pay the rent on my co-working space or office? Send your questions to admin@graphicartistsguild.org!

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Let's Talk Trends: Designing for Maximum Impact

Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble.