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What Clients Want: How studios are adapting to new client demands

Creative Boom

Image licensed via Adobe Stock The relationship between agencies and clients is evolving rapidly. Our recent survey of creative leaders suggests that the relationship between creative studios and their clients is undergoing a profound transformation. Gone are the days when a striking visual identity alone could satisfy client demands.

Client 384
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Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. So many great clients have come to me through weak ties," she says. Or they might be anything in between.

Client 510
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Balancing Creativity And Client Expectations In Graphic Design

Designer Daily

Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. This balancing act is like walking a tightrope, where tilting too far in one direction can compromise creative integrity, and leaning too much the other way might not meet client needs. Who are they? What appeals to them?

Client 376
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Company Policy founder Adam Katz on breaking down barriers with clients

Creative Boom

With a rich background that includes pivotal roles at Google's Creative Lab and MediaMonks, Adam has distilled his experiences into a distinctive approach to reshaping client relationships and brand narratives. A commitment to dismantling traditional client-agency dynamics is at the core of Company Policy's ethos.

Client 392
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Now More Than Ever: Why Communication is Essential For Your Business

Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing

In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter. And you need to be using it.

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Clients from hell: How to navigate nightmarish scenarios as a freelancer

Creative Boom

Image licensed via Adobe Stock The worst clients can turn your life into something out of a horror movie. We outline four common types of nightmare clients and explain how to deal with them. We're talking about those clients you simply hate working with. Clients who ended up making your professional life a nightmare.

Client 433
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Cherish to flourish: how to build a lasting relationship with your clients

Creative Boom

Image licensed via Adobe Stock We celebrate International Client Day by sharing some tried-and-tested tips for growing and nurturing your relationships with clients. Happy International Client Day! International Client Day was started in 2010 by Russian and Lithuanian businesspeople and has since spread around the world.

Client 359
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Rethinking Creative Workflows: Increasing Efficiency in the Design Process

Discover how to improve workflow efficiency in five key areas, including: Onboarding new clients and kicking off new projects. External stakeholder and client reviews. Internal reviews and collaboration. Chronological tracking and file management. Automating and optimizing the creative workflow.

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What in the World is a Force Majeure?

Speaker: Michele Berdinis

Can my clients cancel signed contracts? This session will answer business law questions that people are asking most during the pandemic. If my business can’t pay its bills, can my creditors come after my personal assets? Do I have to pay the rent on my co-working space or office? Send your questions to admin@graphicartistsguild.org!

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Let's Talk Trends: Designing for Maximum Impact

Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble.