Creative Boom

MARCH 5, 2025

In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is no easy feat. Enter Earthling Studio, which was tasked with overhauling HALFDAY's visual identity and brand world.

Branding 321

Branding Brand Illustration Illustrator 321

Creative Boom

OCTOBER 22, 2024

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Branding 448

Branding Brand Interior Design Portfolio 448

Graphic Design Junction

OCTOBER 27, 2024

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived.

Branding 288

Branding Brand Inspiration Fonts 288

Creative Boom

MARCH 24, 2025

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

Branding 341

Branding Brand Animation Digital 341

Graphic Design Junction

NOVEMBER 3, 2024

In today’s highly competitive business environment, branding is essential for making a memorable impression. When presenting a brand to clients or stakeholders, one of the most powerful tools is a well-designed stationery mockup. This attention to detail can make a substantial difference when presenting branding concepts to clients.

Presentation 265

Presentation Branding Brand Portfolio 265

Graphic Design Junction

NOVEMBER 17, 2024

Whether you’re working on branding, packaging, or web design, the right Japanese-style font can evoke cultural authenticity, elegance, or contemporary simplicity. This guide explores 70+ Japanese-style fonts , categorized by their design styles, and provides insights into how each category can enhance modern design and branding.

Fonts 264

Fonts Brand Branding Arts and Crafts 264

Creative Boom

OCTOBER 27, 2024

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

Arts and Crafts 545

Arts and Crafts Client Branding Brand 545

Creative Boom

JANUARY 27, 2025

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.

Branding 352

Branding Brand Textures Marketing 352

Creative Boom

NOVEMBER 6, 2024

The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.

Client 486

Client Agency Tourism Branding 486

Creative Boom

NOVEMBER 25, 2024

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.

Branding 515

Branding Brand Digital Photography 515

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

Inspiration 293

Inspiration Branding Brand Agency 293

Creative Boom

JANUARY 12, 2025

From neo-grotesques with a modern edge to culturally significant designs preserving endangered languages, these typefaces reflect the diversity and depth of contemporary typography. With low stroke contrast and two full sets of capitalsLatin and BlackletterPlace shines as a display face and a workhorse for complex typography.

Arts and Crafts 468

Arts and Crafts Tourism Inspiration Graphic Design 468

Creative Boom

FEBRUARY 24, 2025

The awards' new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. Typography played a fundamental role in ensuring the identity remained cohesive across all touchpoints. The hero film also actively shaped the overall brand identity.

Print 356

Print Magazine Sculpture Animation 356

Creative Boom

OCTOBER 27, 2024

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole. Rabbithole explains how it developed it.

Brand 273

Brand Branding Graphic Presentation 273

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Branding 195

Branding Brand Fashion Digital 195

Creative Boom

NOVEMBER 4, 2024

At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.

Education 518

Education Patterns Agency Branding 518

Graphic Design Junction

DECEMBER 12, 2024

A professional business card is more than just contact informationits a reflection of your brand. These templates are fully customizable, allowing you to tailor every element to fit your brands aesthetic. You can use this item for personal branding,identity,corporate namecard, business card or any marketing purposes.

Templates 245

Templates Business Cards Design Branding Brand 245

Creative Boom

APRIL 15, 2024

Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means. To do so, they turned to award-winning LA branding agency Truffl.

Branding 478

Branding Brand Agency Production 478

Creative Boom

JUNE 9, 2024

To help spread their message far and wide, Fluz recently teamed up with Koto , a brand and digital agency with studios in Berlin, London, Los Angeles, New York and Sydney, to craft a fresh brand to fuel Fluz's expansion. Typography and colours At the centre of the new identity is a bold and confident wordmark.

Branding 541

Branding Brand Agency Photography 541

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. As we delve into graphic design trends 2025 , web design trends 2025 , and logo design trends 2025 , we’ll also highlight the influence of AI, typography innovations, and sustainable practices.

Web Design 246

Web Design Web Design Arts and Crafts Digital 246

Graphic Design Junction

OCTOBER 22, 2024

Using the latest free fonts and fresh typography styles can instantly improve your work and keep your designs looking modern and creative. Whether you’re working on advertisement posters, brand guidelines , or even designing a logo, fonts play a pivotal role in creating visual impact.

Fonts 298

Fonts Advertising Advertising Branding 298

Creative Boom

OCTOBER 17, 2024

With big, industrial-era typography, a "straight-talking" tone of voice and a vibrant colour palette, the new identity marks a fresh chapter for the arts centre. It is marking this milestone with a bold brand refresh by EDIT Brand Studio. One of the most noticeable changes is the shift in tone and language. "For

Arts and Crafts 456

Arts and Crafts Gallery Art Brand 456

Creative Boom

DECEMBER 11, 2024

Designed by award-winning creative director Chris Chapman, adam&eveDDB's new brand identity for Agua de Madre fizzes with joy and purpose. We decided it would be a good idea to keep the illustration of the Madre's face and the font of the wordmark," he explains, "as these felt like the most salient features of the branding. "By

Brand 500

Brand Branding Fonts Theme 500

Creative Boom

DECEMBER 5, 2023

This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.

Branding 487

Branding Brand Consulting Advertising 487

Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

Branding 488

Branding Brand Illustration Illustrator 488

Creative Boom

SEPTEMBER 15, 2024

Forest Gum by Jens Nilsson From plant-based ice cream to sustainable chewing gum, these forward-thinking branding projects are reshaping the food and beverage landscape across the world. With that in mind, we've picked five of the best new branding projects for September to inspire your own projects.

Branding 459

Branding Brand Production Fonts 459

Creative Boom

AUGUST 11, 2024

The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. The closest reference we found was music festivals, which helps set the design and branding of the 57 Festivals events apart from anything in the same category."

Brand 486

Brand Branding Arts and Crafts Illustration 486

Creative Boom

MARCH 24, 2025

Today's audiences are craving authenticity, with brands shifting from selling products to experiences and human connections. This trend captures real, unfiltered moments that feel raw and relatable, particularly evident in lifestyle and clothing brands. Candid Photos The polished aesthetic of the 2010s is officially pass.

Photography 380

Photography Digital Textures Graphic Design 380

Creative Boom

JULY 9, 2024

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Branding 462

Branding Brand Fonts Advertising 462

Graphic Design Junction

NOVEMBER 15, 2024

This trend takes inspiration from the past’s vision of the future, often characterized by neon colors, metallic accents, bold geometric shapes, and vintage typography. Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art.

Graphic Design 246

Graphic Design Graphic Textures Color Schemes 246

Creative Boom

APRIL 8, 2025

"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." The rebrand brings a sense of freshness and flair that matches the product's personality.

Portfolio 341

Portfolio Marketing Marketing Patterns 341

Creative Boom

APRIL 16, 2024

The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Brand concept Elmwood aimed to bring HECK! The brand overhaul also dials up HECK!'s So, in recent years, HECK!

Branding 463

Branding Brand Consulting Production 463

Creative Boom

AUGUST 7, 2024

As a graphic designer or branding studio, getting your latest project featured in Creative Boom can significantly boost your visibility and reputation. And as we explain in our article What we stand for , we don't just want to narrow it down to the biggest agencies, the biggest brands or (God forbid) the biggest cities.

Brand 501

Brand Branding Arts and Crafts Client 501

Creative Boom

DECEMBER 18, 2023

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr. This identity heralds a transformative shift in conscious branding, resulting in a fresh approach to sustainability.

Branding 533

Branding Brand Education Entertainment 533

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.

Branding 482

Branding Brand Digital Advertising 482

Creative Boom

SEPTEMBER 11, 2024

But now it's back, and the brand has been reinvented from the ground up. Now, though, it's being brought back to life with a brand-new visual and verbal identity in partnership with Tavern. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.

Branding 491

Branding Brand Agency Inspiration 491

Creative Boom

SEPTEMBER 10, 2024

The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. Until now, that brand identity has been very much fragmented.

Marketing 466

Marketing Marketing Packaging Design Brand 466