Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.

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Creative Boom

JULY 9, 2024

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

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Brand Branding Fonts Advertising 454

Creative Boom

MARCH 23, 2022

Available in cans of 250ml and 150ml with three key flavours, Walsh and her team were appointed to create the branding and packaging design for the launch of the new product line. The Bombay 99 name is an ode to the brand roots, referring to the pin code of their historic headquarters in Mumba," Jessica tells Creative Boom. "We

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Inspiration Brand Branding Production 469

Creative Boom

MARCH 18, 2024

Read on to learn how the Seattle branding studio made it all make sense. Well, that's exactly the challenge that Seattle branding studio People People were faced with recently when they were approached by the company behind Thorntail Hard Agave. Thorntail Hard Argave is somewhere between a seltzer and tequila. Frustrating, isn't it?

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Brand Branding Production Infographics 488

Creative Boom

MAY 29, 2022

What's the role of packaging design? For Hesign , an art director, graphic designer and typographer based in Shenzhen, China, the role of packaging is to surprise – or in other words, to go beyond the expected. Hesign started to question why most coffee brands were designed this way.

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Packaging Design Education Graphic Publication 503

Creative Boom

MAY 26, 2022

These days, we're all looking to brands to be more environmentally responsible. But that doesn't necessarily mean sticking to the same cliched aesthetics of eco-friendly design. We still want to see packaging that delights and surprises us – and so we love this environmental identity for Accolade Wines by Banrock Station.

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Animation Brand Branding Client 518

Creative Boom

MARCH 26, 2023

Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body. But when it comes to clothing, 'sustainable' often means dull.

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Brand Branding Patterns Production 469

Creative Boom

APRIL 8, 2024

That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.

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Brand Branding Production Illustration 426

Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California. This is where the Unspun brand was born.

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Brand Branding Packaging Design Presentation 512

Creative Boom

MARCH 26, 2023

Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body. But when it comes to clothing, 'sustainable' often means dull.

Brand 417

Brand Branding Patterns Production 417

Creative Boom

JULY 14, 2024

The biscuit brand's equitable assets have evolved, with a suite of sticker graphics added to the mix. Coley Porter Bell has unveiled its refresh of Jammie Dodgers' packaging, designed to bring consistency to the biscuit's portfolio and evolve some of its key assets.

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Brand Branding Portfolio Production 308

Creative Boom

MARCH 13, 2024

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Stories & Ink is a skincare brand dedicated to those with tattooed skin, developed by The Others Beauty Co.

Marketing 472

Marketing Marketing Brand Branding 472

Just Creative

APRIL 1, 2023

An item’s packaging is designed to let the product remain safe and untouched until purchased That said, it’s critical that product packaging is sturdy enough to ensure preventable damage. Interestingly, ongoing research dictates that product packaging design greatly influences purchasing behavior.

Packaging Design 203

Packaging Design Adobe Graphic Design Production 203

Designer Daily

NOVEMBER 28, 2022

Coffee packaging seems so ubiquitous in designers’ portfolios that it could almost be a design field in itself. For that reason, getting noticed with packaging design is a difficult mission, as you are competing with multinational companies as well as graphic designers who start importing coffee in their village.

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Packaging Design Color Schemes Graphic Design Color 411

Creative Boom

APRIL 14, 2022

The pair were "a recipe for success," explains Otherway founder Jono Holt, leading to a brand that specialises in toasters, hairdryers, bread makers, kettles and more. Where innovative products are designed to make home life easier and happier.". But today, it faces increasingly stiff competition from around the world.

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Brand Branding Production Fonts 350

Creative Boom

OCTOBER 27, 2024

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

Arts and Crafts 545

Arts and Crafts Client Brand Branding 545

Creative Boom

SEPTEMBER 18, 2023

Offering top-tier networking opportunities with global brands, as well as a stellar speaker lineup, the Pentawards Festival is the perfect event for anyone working in design and packaging. And if you work in design and packaging, here's a great opportunity to do so. Read on to discover all the details.

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Creative Boom

OCTOBER 2, 2023

You don't often see fragrance packaging inspired by geographic coordinates. The Boston-based designer explains the intriguing story behind this project. Quite frankly, mapping and geographic coordinates don't like the obvious inspiration for a home fragrance brand. She extended the same thinking across all brand assets.

Brand 426

Brand Branding Arts and Crafts Production 426

Creative Boom

DECEMBER 19, 2023

A typeface inspired by the waggle dance of a bee and illustrations that help visualise the location and seasons behind each product – OMSE ends the year on a high with its new identity for a British honey brand that aims to "free the bee". It's on a mission to become Britain's favourite honey brand. No, we didn't either.

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Inspiration Production Brand Branding 527

Designer Daily

NOVEMBER 20, 2023

Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand. Therefore, any brand- big or small feel the need to hire a graphic designer at some stage for their business.

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Graphic Design Graphic Brand Branding 273

Creative Boom

MARCH 20, 2023

As a sustainable cleaning brand, Cleancult had its heart in the right place. So Robot Food stepped in to revamp its branding, visual identity and packaging design. But at the same time, we're pushed for time in the supermarket and don't necessarily have time to read product packaging carefully.

Production 440

Production Brand Branding Fonts 440

Creative Boom

SEPTEMBER 24, 2024

That's why Silver Spoon, the UK's leading sugar brand, has teamed up with independent creative studio Ourselves to inspire us to get baking, through TV, digital, and outdoor advertising. Packaging and posters The new campaign accompanies the redesign of the Silver Spoon packaging that landed in-store earlier this year.

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Inspiration Branding Brand Packaging Design 436

Creative Boom

AUGUST 20, 2024

The Falmouth branding studio's fresh designs help transform the Asian-inspired cider into a character-driven sensation. And as Kingfisher Beer has become one of the world's biggest beer brands, the company has expanded its horizons further. The brand was all about taste but lacked the category recognition it deserved.

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Brand Branding Illustration Illustrator 451

Creative Boom

NOVEMBER 7, 2023

Can we all just take a moment to appreciate this seriously tasty packaging design for Swedish microbrewery PangPang and its new range of sour beers? Full of juicy type, bright colours, and fruity nods to the '90s and early noughties, it's the latest creative output from Swedish art director and designer Jens Nilsson.

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Photography Brand Branding Illustration 506

Creative Boom

OCTOBER 30, 2024

Independent creative agency JDO has unveiled their latest Halloween concept, The Alchemist: a twisted take on ice cream that deliberately defies conventional flavour combinations to create an unsettling yet captivating brand experience. Each flavour bears a unique number, emphasizing the apothecary-inspired aesthetic.

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Packaging Design Agency Brand Branding 439

Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

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Sports Photography Brand Branding 498

Inkbot Design

JULY 9, 2023

Top 10 Packaging Design Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? A staggering 72% of consumers admit that their purchasing choices are influenced by packaging design alone! That's right, folks. Are you ready?

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Packaging Design Production Branding Brand 145

Inkbot Design

APRIL 19, 2023

Packaging Design Trends: How to Stay Ahead in the Game As the saying goes, “Don't judge a book by its cover,” but let's be honest, we all do it. Packaging is the first point of contact between a product and a potential customer in today's fast-paced, consumer-driven market.

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Packaging Design Brand Branding Production 145

Creative Boom

AUGUST 18, 2024

Digging around in the archives revealed some interesting and ownable brand stories that the studio used to solidify its position as 'THAT juice'. Branded juices are increasingly being viewed as a commodity and in decline, with consumers opting for own-label juices instead.

Brand 450

Brand Branding Fonts Packaging Design 450

Creative Boom

AUGUST 12, 2024

With more options for pet nutrition popping up, Nutriment's new brand hopes to make it easy for owners to choose the best science-backed food for their pets. Pet food brand Nutriment was founded in 2013 when raw diets were still a small niche within the category.

Brand 440

Brand Branding Photography Portfolio 440

Creative Boom

DECEMBER 11, 2023

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. Instead, she finished with a BFA in design with a focus on branding and packaging. I’m also heavily inspired by still life photography and surreal art."

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Art Brand Branding Client 526

Creative Boom

JUNE 12, 2023

So when the legendary Blue Note Jazz Club teamed up with a craft cocktail brand and tasting room, Wandering Barman, to create a new signature drink, that threw up an interesting design challenge. One that Team , an independent strategy and design studio based in Brooklyn, were keen to take on.

Packaging Design 532

Packaging Design Branding Brand Graphic Design 532

Spoon Graphics

DECEMBER 8, 2021

I recently came across the website Junk Type , which is a compilation of nostalgic labels and packaging designs from various antique household products. Many of those original logos contained the brand name within a geometric shape, so we’ll use Illustrator’s type and shape tools to construct a similar layout.

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Textures Photoshop Packaging Design Coding 341

We And The Color

OCTOBER 4, 2023

TRÜF’s Captivating Brand and Packaging Design for Calexo Hemp Drinks: A Visual and Sensory Journey. A pioneering creation by TRÜF , a design agency renowned for its visionary work, Calexo is more than a mere beverage; it is a state of mind. All images © by TRÜF. Subscribe to our newsletter!

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Packaging Design Brand Branding Arts and Crafts 117

Creative Boom

MARCH 29, 2022

The brand's foundation is built upon the belief that there's growth and joy found between the beginning and the end," explains Angel & Anchor founder Ben Connolly. So it made sense that the brand would be built around a low-fi 90s feel, with a never-give-up attitude.".

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Inspiration Packaging Design Brand Branding 498

Abduzeedo

MARCH 25, 2024

Branding & Packaging Design for Braw Liquor Club Cocktails abduzeedo 0325—24 Explore the expert branding and packaging design behind Braw Liquor Club Cocktails, showcasing premium Scottish ingredients and unique flavors.

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Packaging Design Brand Branding Logo Creation 95

Creative Boom

NOVEMBER 3, 2024

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.

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