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The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. Until now, that brand identity has been very much fragmented.
Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packagingdesign. We're noticing an increase in the number of requests to design bespoke glass bottles," says Ivan Bell, group CEO and managing director at Stranger & Stranger.
Based in Chichester, this full-service branding and packagingdesign studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". Its lava lamp-like fluidity became a theme for the brand and a truly ownable device for packaging and beyond.
One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.
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The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.
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These days, we're all looking to brands to be more environmentally responsible. But that doesn't necessarily mean sticking to the same cliched aesthetics of eco-friendly design. We still want to see packaging that delights and surprises us – and so we love this environmental identity for Accolade Wines by Banrock Station.
The biscuit brand's equitable assets have evolved, with a suite of sticker graphics added to the mix. Coley Porter Bell has unveiled its refresh of Jammie Dodgers' packaging, designed to bring consistency to the biscuit's portfolio and evolve some of its key assets.
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The pair were "a recipe for success," explains Otherway founder Jono Holt, leading to a brand that specialises in toasters, hairdryers, bread makers, kettles and more. Where innovative products are designed to make home life easier and happier.". But today, it faces increasingly stiff competition from around the world.
Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
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Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Stories & Ink is a skincare brand dedicated to those with tattooed skin, developed by The Others Beauty Co.
Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body. But when it comes to clothing, 'sustainable' often means dull.
A typeface inspired by the waggle dance of a bee and illustrations that help visualise the location and seasons behind each product – OMSE ends the year on a high with its new identity for a British honey brand that aims to "free the bee". It's on a mission to become Britain's favourite honey brand. No, we didn't either.
Can we all just take a moment to appreciate this seriously tasty packagingdesign for Swedish microbrewery PangPang and its new range of sour beers? Full of juicy type, bright colours, and fruity nods to the '90s and early noughties, it's the latest creative output from Swedish art director and designer Jens Nilsson.
As a sustainable cleaning brand, Cleancult had its heart in the right place. So Robot Food stepped in to revamp its branding, visual identity and packagingdesign. But at the same time, we're pushed for time in the supermarket and don't necessarily have time to read product packaging carefully.
You don't often see fragrance packaging inspired by geographic coordinates. The Boston-based designer explains the intriguing story behind this project. Quite frankly, mapping and geographic coordinates don't like the obvious inspiration for a home fragrance brand. She extended the same thinking across all brand assets.
Top 10 PackagingDesign Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? A staggering 72% of consumers admit that their purchasing choices are influenced by packagingdesign alone! That's right, folks. Are you ready?
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Offering top-tier networking opportunities with global brands, as well as a stellar speaker lineup, the Pentawards Festival is the perfect event for anyone working in design and packaging. And if you work in design and packaging, here's a great opportunity to do so. Read on to discover all the details.
I recently came across the website Junk Type , which is a compilation of nostalgic labels and packagingdesigns from various antique household products. Many of those original logos contained the brand name within a geometric shape, so we’ll use Illustrator’s type and shape tools to construct a similar layout.
Independent creative agency JDO has unveiled their latest Halloween concept, The Alchemist: a twisted take on ice cream that deliberately defies conventional flavour combinations to create an unsettling yet captivating brand experience. Each flavour bears a unique number, emphasizing the apothecary-inspired aesthetic.
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Branding & PackagingDesign for Braw Liquor Club Cocktails abduzeedo 0325—24 Explore the expert branding and packagingdesign behind Braw Liquor Club Cocktails, showcasing premium Scottish ingredients and unique flavors.
Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. Instead, she finished with a BFA in design with a focus on branding and packaging. I’m also heavily inspired by still life photography and surreal art."
The Falmouth branding studio's fresh designs help transform the Asian-inspired cider into a character-driven sensation. And as Kingfisher Beer has become one of the world's biggest beer brands, the company has expanded its horizons further. The brand was all about taste but lacked the category recognition it deserved.
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Digging around in the archives revealed some interesting and ownable brand stories that the studio used to solidify its position as 'THAT juice'. Branded juices are increasingly being viewed as a commodity and in decline, with consumers opting for own-label juices instead.
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