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Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived. But how is this achieved?
And they turned to local creative website agency People People to define and create a memorable brand and visual identity. In researching for the project, the team did a deep dive into the archives of retro athletic club branding, from tennis to golf to polo, and found it a treasure trove of inspiration.
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Image licensed via Adobe Stock Fuel your creative fire with these hidden audio gems, which offer practical advice, inspiration and fresh perspectives to inspire the modern professional. With so much white noise online these days, finding genuine inspiration can be a challenge.
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We hope they inspire you to experiment typographically and reinvigorate your design toolkit in the year ahead. Place is inspired by historical forms, from 16th-century French Renaissance types to Blackletter structures while introducing forward-looking, inventive shapes.
SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.
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But it's not just about poring over inspiring project images; Expressive Type Today also explores the deeper meaning behind typography. Determined to honour the establishment's rich cultural heritage, it collaborated with typographer Noe Blanco to develop a custom typeface inspired by Bonaventura Bassegoda's calligraphy.
Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole. Rabbithole explains how it developed it.
Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.
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