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Standing out from the crowd with corporate identity design

Moo

Three very different companies unified by one common denominator: a strong corporate identity. When you read a brand name like that, chances are you instantly imagine the company’s swoosh logo design. The truth is there are many other factors to consider when it comes to corporate identity design. What is corporate identity?

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Secrets of Iconic Logos: Discovering Why They Work

Inkbot Design

Secrets of Iconic Logos: Discovering Why They Work Are you one of those people who can recognise a brand instantly based on its logo? From the design principles to the psychology behind them, we'll cover everything you need to understand how to create a powerful logo for your brand. Even if the name is not written alongside it?

Branding 145
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10 Top Visual Trends for 2025

Graphic Design Junction

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

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The CMYK Colour Model: An In-Depth Look

Inkbot Design

7-Colour Printing Presses Adding more inks to the standard 4-colour lineup further extends the achievable colour space. This allows richer, more vibrant colour reproduction.

Print 98
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The Vibrant World of Japanese Graphic Design

Inkbot Design

These mascots appear across branding , merchandising, and promotions. They economically revitalise smaller regions through place branding and merchandising. Corporate & Brand Mascots Companies also utilise character mascots or “yuru kyara” for promotions and advertising. trillion yen.

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50 Essential Books Every Graphic Designer Should Read in 2020

Shillington

Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corporate American branding. New Branding for Businesses by Robert Klanten. Designing Brand Identity by Alina Wheeler.

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59 Essential Books Every Graphic Designer Should Read in 2022

Shillington

takes a dive into branding work from across the world—from cannabis dispensaries in Portland to architecture studios in Melbourne. Branding In Five and a Half Steps by Michael Johnson. They were all branded by Michael Johnson, founder of Johnson Banks, and award-winning graphic designer and brand consultant. Buy the book.