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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their philosophy is all about challenging the status quo, and they like to work with anybody who "believes branding has the power to change organisations, change industries, change perceptions, and change behaviours".

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Opening Line gives a voice to brand language through its new publication Between the Lines

Creative Boom

Designed by Extract Studio, the publication was made to be more than a monotonous manuscript in a bid to inspire creatives to "make more space for words in their practice". Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work."

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How live event illustration brings big opportunities for artists

Creative Boom

And, if you're good at it, there are clients out there who will pay handsomely for your live illustration talents. From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. For Bvlgari.

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How to transform difficult clients into people you love working with

Creative Boom

Play your cards right, and your worst client relationships can eventually become your best. We've all had clients that have made our lives a misery. Because let's face it, keeping existing clients is always easier than finding new ones. Yes, clients can sometimes be maddening, insanely irrational, and act like total jerks.

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Inside Outline: the South Carolina studio bringing brands' inner truth to life

Creative Boom

Founded in 2017, Outline has quietly become one of the most intriguing brand studios in the American South, crafting identities that feel both timeless and distinctly contemporary. Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brand strategy.

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How to get your brand identity project featured on Creative Boom

Creative Boom

As a graphic designer or branding studio, getting your latest project featured in Creative Boom can significantly boost your visibility and reputation. And as we explain in our article What we stand for , we don't just want to narrow it down to the biggest agencies, the biggest brands or (God forbid) the biggest cities.

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