Creative Boom

OCTOBER 29, 2024

And they turned to local creative website agency People People to define and create a memorable brand and visual identity. In researching for the project, the team did a deep dive into the archives of retro athletic club branding, from tennis to golf to polo, and found it a treasure trove of inspiration. It's pickleball, after all."

Brand 432

Brand Branding Sports Patterns 432

Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

Brand 479

Brand Branding Illustrator Illustration 479

Creative Boom

OCTOBER 13, 2024

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 435

Brand Branding Fonts Digital 435

Creative Boom

JUNE 25, 2024

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language.

Brand 450

Brand Branding Agency Digital 450

Creative Boom

JULY 21, 2024

StudioDBD took an original and unusual approach to developing a brand identity for Stockroom, a new cultural hub in Stockport. Therefore, the branding needed to be both accessible and inclusive and adaptable. The best drawings were then selected as the starting point for the brand's illustrative aspect.

Brand 490

Brand Branding Inspiration Publication 490

Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.

Brand 454

Brand Branding Tourism Production 454

Creative Boom

SEPTEMBER 11, 2024

But now it's back, and the brand has been reinvented from the ground up. Now, though, it's being brought back to life with a brand-new visual and verbal identity in partnership with Tavern. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.

Brand 472

Brand Branding Agency Inspiration 472

Creative Boom

MAY 29, 2024

But for one founder of a coffee brand headquartered in the Big Apple, it's the exact opposite. And so when it came to branding Bruhn Coffee co, a boutique coffee brand in Brooklyn, this was a story that London-based Intertype Studio leaned into in full effect. But in some cases, it is actually true.

Brand 496

Brand Branding Packaging Design Illustrator 496

Creative Boom

SEPTEMBER 15, 2024

Forest Gum by Jens Nilsson From plant-based ice cream to sustainable chewing gum, these forward-thinking branding projects are reshaping the food and beverage landscape across the world. With that in mind, we've picked five of the best new branding projects for September to inspire your own projects.

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Brand Branding Production Fonts 445

Creative Boom

MARCH 3, 2024

To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. The brief "The client's original brief intrigued us," says Chris, "as they wanted to create a tech brand that would have a devoted following. It became the perfect match.

Marketing 514

Marketing Marketing Brand Branding 514

Creative Boom

JUNE 11, 2024

Image licensed via Adobe Stock Creatives share their top tips for building a personal brand, allowing you to unleash your unique creative vision, connect with your tribe, and attract your dream clients. In today's hyper-connected digital landscape, personal branding has become key to success for creative professionals.

Brand 446

Brand Branding Client Arts and Crafts 446

Creative Boom

SEPTEMBER 10, 2024

The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. Until now, that brand identity has been very much fragmented.

Marketing 449

Marketing Marketing Packaging Design Branding 449

Creative Boom

AUGUST 7, 2024

As a graphic designer or branding studio, getting your latest project featured in Creative Boom can significantly boost your visibility and reputation. And as we explain in our article What we stand for , we don't just want to narrow it down to the biggest agencies, the biggest brands or (God forbid) the biggest cities.

Brand 480

Brand Branding Arts and Crafts Client 480

Creative Boom

OCTOBER 15, 2024

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. Enter Wild Thingz (previously Just Wholefoods), the latest star of How&How's branding efforts. This was a full brand build – from concept to launch and beyond.

Brand 440

Brand Branding Animation Client 440

Creative Boom

SEPTEMBER 16, 2024

As a lover of Middle Eastern foods and cuisine, I was more than intrigued when I came across the Bezi brand, which claims to be on a mission to unseat hummus as the go-to, healthy(ish) snack dip. While labneh brands aren't common, Krishnan notes that there are a huge number of "better-for-you" brands in the dips and spreads space.

Brand 499

Brand Branding Arts and Crafts Production 499

Creative Boom

DECEMBER 11, 2024

Designed by award-winning creative director Chris Chapman, adam&eveDDB's new brand identity for Agua de Madre fizzes with joy and purpose. We decided it would be a good idea to keep the illustration of the Madre's face and the font of the wordmark," he explains, "as these felt like the most salient features of the branding. "By

Branding 380

Branding Brand Fonts Theme 380

Creative Boom

AUGUST 11, 2024

The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. The closest reference we found was music festivals, which helps set the design and branding of the 57 Festivals events apart from anything in the same category."

Brand 473

Brand Branding Arts and Crafts Illustration 473

Creative Boom

OCTOBER 13, 2024

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?

Brand 404

Brand Branding Production Packaging Design 404

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. French alternative seafood start-up wants to take the next generation of plant-based seafood around the globe.

Brand 511

Brand Branding Production Marketing 511

Creative Boom

AUGUST 11, 2024

This inventive restaurant branding reimagines the idea of a vegan eatery in a refreshing and enticing way. It means we're delighted to see graphic designer Jens Nilsson present us with this fun branding for a vegan junk food joint that offers an entirely different image.

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Brand Branding Print Photography 534

Creative Boom

JULY 9, 2024

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Brand 435

Brand Branding Fonts Advertising 435

Creative Boom

AUGUST 28, 2024

Nomad Studio explains how it crafted an electrifying brand for the online gaming industry—just in time for it to step up to the world stage. Based in Athens, this GameTech company operate two brands, Betano and Stoiximan, in 16 countries and employs more than 2,500 people across three continents.

Sports 402

Sports Brand Branding Marketing 402

Creative Boom

DECEMBER 16, 2024

In short, just as with food, where the first bite is with the eye, much of the enjoyment of wine stems from its branding. They envisioned a drinks brand that perfectly complements every occasion, believing that it's the small victories, big accomplishments and little moments of happiness that truly bring meaning to our lives.

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Brand Branding Illustration Illustrator 356

Creative Boom

NOVEMBER 3, 2024

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go. So they turned to global creative agency Mucho.

Brand 456

Brand Branding Manufacturing Travel 456

Creative Boom

JULY 1, 2024

Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.

Brand 457

Brand Branding Agency Education 457

Creative Boom

MAY 14, 2024

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Good products need good packaging, though, and that's just what the Root & Soul range has been blessed with, thanks to the efforts of global branding and design agency Coley Porter Bell.

Brand 465

Brand Branding Production Textures 465

Creative Boom

JANUARY 8, 2024

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. In other words, the direction behind the brand takes cues from the fashion world.

Brand 527

Brand Branding Interior Design Fashion 527

Creative Boom

SEPTEMBER 3, 2024

To brand the event, they turned to brand design studio Fold7Design. The [REDACTED] brand idea creates a core visual language from individual graphic 'blocks'," he explains. It's more like Fold360°Design because that's the type of view they take when developing brand identity.

Brand 447

Brand Branding Digital Graphic 447

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Brand 420

Brand Branding Client Agency 420

Creative Boom

MAY 7, 2024

It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco. The refreshed branding is organised under the strategic banner "we're more creative together". This rebrand has truly leveraged our brand." We're delighted with the result.

Networking 536

Networking Brand Branding Agency 536

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

Brand 519

Brand Branding Agency Portfolio 519

Creative Boom

APRIL 30, 2024

Design consultancy Elmwood has leaned into Skittles' off-beat personality to create a global brand refresh based on nonsensical core assets to appeal to Gen Z. This unusual sense of humour has been picked up by Elmwood for Skittles' major global brand refresh. This refresh is perhaps most apparent in Skittles' flagship, ownable quirks.

Brand 477

Brand Branding Entertainment Consulting 477

Creative Boom

OCTOBER 22, 2024

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Brand 432

Brand Branding Interior Design Portfolio 432

Creative Boom

MARCH 11, 2024

The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift. A unique calendar grid motif is central to the new visual identity, symbolising the brand's dedication to "making every day count".

Brand 500

Brand Branding Design Strategy Production 500

Creative Boom

JULY 2, 2024

Frive – formerly known as Lions Prep – was originally targeted at gym goers, while its new brand looks to open the menu to a variety of people needing speedy, nutritious meals. Among Equals has collaborated with ready-to-eat meal brand Frive on its new identity as it moves to improve how we eat in the UK.

Brand 500

Brand Branding Marketing Marketing 500

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

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Brand Branding Client Agency 481