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5 branding projects redefining health and beauty in October 2024

Creative Boom

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. But with that comes a million products, all vying for attention – against both each other and knock-off versions on sites like Teemu. Want examples?

Brand 459
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This creates a higher-quality, noticeably softer product. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." So they turned to global creative agency Mucho.

Brand 469
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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. Enter Wild Thingz (previously Just Wholefoods), the latest star of How&How's branding efforts. This was a full brand build – from concept to launch and beyond. Kids are going to love it.

Branding 464
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D8 develops new brand world for Edinburgh Gin

Creative Boom

Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.

Branding 398
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Fitzroy of London exudes accessible luxury with new brand by SUN

Creative Boom

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Brand 449
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Lazy Tan prioritises safety over sun with new brand by Derek&Eric

Creative Boom

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.

Branding 354
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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is no easy feat. Enter Earthling Studio, which was tasked with overhauling HALFDAY's visual identity and brand world.

Brand 222