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One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?
The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. Until now, that brand identity has been very much fragmented.
Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Through strategic logo designs, which become symbols of the company’s voice, mission, and goals. But how is this achieved?
Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
Independent creative agency JDO has unveiled their latest Halloween concept, The Alchemist: a twisted take on ice cream that deliberately defies conventional flavour combinations to create an unsettling yet captivating brand experience. Each flavour bears a unique number, emphasizing the apothecary-inspired aesthetic.
Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packagingdesign. We're noticing an increase in the number of requests to design bespoke glass bottles," says Ivan Bell, group CEO and managing director at Stranger & Stranger.
He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.
Based in Chichester, this full-service branding and packagingdesign studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". Its lava lamp-like fluidity became a theme for the brand and a truly ownable device for packaging and beyond.
But for one founder of a coffee brand headquartered in the Big Apple, it's the exact opposite. And so when it came to branding Bruhn Coffee co, a boutique coffee brand in Brooklyn, this was a story that London-based Intertype Studio leaned into in full effect. But in some cases, it is actually true.
One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.
The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.
This showcase includes professionally crafted product presentation mockups , such as iPhone X mockups, branding materials, stationery items, logos, t-shirts mockups , and packaging, all in various perspectives and styles. With free PSD mockups, every designer has the chance to make a lasting impression.
Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packagingdesign coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.
Available in cans of 250ml and 150ml with three key flavours, Walsh and her team were appointed to create the branding and packagingdesign for the launch of the new product line. The Bombay 99 name is an ode to the brand roots, referring to the pin code of their historic headquarters in Mumba," Jessica tells Creative Boom. "We
What's the role of packagingdesign? For Hesign , an art director, graphic designer and typographer based in Shenzhen, China, the role of packaging is to surprise – or in other words, to go beyond the expected. Hesign started to question why most coffee brands were designed this way.
This article features over 50 box packaging mockups, available in both free and premium options for your presentations. Box packaging plays a crucial role in presenting products effectively. Whether you’re working on branding projects or showcasing your design skills, having high-quality mockups can make all the difference.
Creating compelling designs for organic products can be the key to engaging eco-conscious consumers. With growing awareness of sustainability and health, brands that focus on organic products need visuals that communicate these values effectively.
That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.
Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body. But when it comes to clothing, 'sustainable' often means dull.
These days, we're all looking to brands to be more environmentally responsible. But that doesn't necessarily mean sticking to the same cliched aesthetics of eco-friendly design. We still want to see packaging that delights and surprises us – and so we love this environmental identity for Accolade Wines by Banrock Station.
Read on to learn how the Seattle branding studio made it all make sense. Well, that's exactly the challenge that Seattle branding studio People People were faced with recently when they were approached by the company behind Thorntail Hard Agave. Thorntail Hard Argave is somewhere between a seltzer and tequila. Frustrating, isn't it?
High-quality product packaging mockups are essential for creative projects and brand presentations. They help designers showcase their work in a professional and visually appealing way. With fully customizable options, these mockups ensure that every detail, from colors to textures, aligns perfectly with your brand vision.
When it comes to professional branding, a cohesive visual identity and a thoughtfully crafted logo are no longer mere afterthoughts; they’re the cornerstones of establishing a distinct and memorable presence. It’s the meticulously orchestrated symphony of visual elements that encapsulates the essence of your brand.
Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Designers in 2025 are using retro-futurism to evoke a sense of nostalgia while offering a fresh and innovative appeal.
Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body. But when it comes to clothing, 'sustainable' often means dull.
Logos play a central role in communicating a company’s essence, values, and ambitions within the ever-evolving realm of branding. As technology surges forward and consumer preferences transform, logo design undergoes a continuous metamorphosis, reflecting contemporary aesthetics and cultural trends.
Download script fonts, signature style elegant and professional look fonts suitable for branding, signature, wedding invitation, promotion, product packaging, apparel branding, social media & greeting cards, and so much more! In this post, I’ll be featuring collection of modern script fonts for branding.
The biscuit brand's equitable assets have evolved, with a suite of sticker graphics added to the mix. Coley Porter Bell has unveiled its refresh of Jammie Dodgers' packaging, designed to bring consistency to the biscuit's portfolio and evolve some of its key assets.
Combined with brush textured handwritten will make your design project more powerful. Made for any professional project branding. It is the best for logos, branding and of course quotes. Whether you are designing logos, posters, invitations, websites, or t-shirts, you are sure to find something to match your design style.
An item’s packaging is designed to let the product remain safe and untouched until purchased That said, it’s critical that product packaging is sturdy enough to ensure preventable damage. Interestingly, ongoing research dictates that product packagingdesign greatly influences purchasing behavior.
Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. How AR is Shaping Design in 2025 The Role of AR in Interactive Storytelling The Future of AR in Design Trend 9: Sustainable and Eco-Friendly Design Practices What is Sustainable Design?
In today’s competitive market, establishing a unique and recognizable brand is essential for businesses of all sizes. Branding and visual identity design play a crucial role in defining how a company is perceived by its audience. Branding is the overall perception that a company creates in the minds of its customers.
Such as luxury logo and branding, classy editorial design, woman magazine, cosmetic brand, fashion promotional, art gallery branding, museum, stationery design, blog design, modern advertising design, card invitation, book/cover title, special events and any more. Suitable for use in title design.
Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Stories & Ink is a skincare brand dedicated to those with tattooed skin, developed by The Others Beauty Co.
Gibson's visual approach was heavily inspired by the design sensibilities of the 1950s and 60s. "I I found myself referring to a lot of vintage illustrations and repeat pattern making, especially from packagingdesign and clothing," she says. For Gibson, the project has reinforced her passion for illustration and storytelling.
Coffee packaging seems so ubiquitous in designers’ portfolios that it could almost be a design field in itself. For that reason, getting noticed with packagingdesign is a difficult mission, as you are competing with multinational companies as well as graphic designers who start importing coffee in their village.
The pair were "a recipe for success," explains Otherway founder Jono Holt, leading to a brand that specialises in toasters, hairdryers, bread makers, kettles and more. Where innovative products are designed to make home life easier and happier.". But today, it faces increasingly stiff competition from around the world.
You don't often see fragrance packaging inspired by geographic coordinates. The Boston-based designer explains the intriguing story behind this project. Quite frankly, mapping and geographic coordinates don't like the obvious inspiration for a home fragrance brand. She extended the same thinking across all brand assets.
Offering top-tier networking opportunities with global brands, as well as a stellar speaker lineup, the Pentawards Festival is the perfect event for anyone working in design and packaging. And if you work in design and packaging, here's a great opportunity to do so. Read on to discover all the details.
That's why Silver Spoon, the UK's leading sugar brand, has teamed up with independent creative studio Ourselves to inspire us to get baking, through TV, digital, and outdoor advertising. Packaging and posters The new campaign accompanies the redesign of the Silver Spoon packaging that landed in-store earlier this year.
As a sustainable cleaning brand, Cleancult had its heart in the right place. So Robot Food stepped in to revamp its branding, visual identity and packagingdesign. But at the same time, we're pushed for time in the supermarket and don't necessarily have time to read product packaging carefully.
In today’s digital world, stylish fonts have evolved from being just aesthetic additions to becoming essential elements of brand identity. These stylish fonts not only capture attention but also help communicate a brand’s personality and tone effectively. It’s a perfect font for your hand drawn logos and branding.
A typeface inspired by the waggle dance of a bee and illustrations that help visualise the location and seasons behind each product – OMSE ends the year on a high with its new identity for a British honey brand that aims to "free the bee". It's on a mission to become Britain's favourite honey brand. No, we didn't either.
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